ANZA Technology Network’s FocUS Marketing Workshop

ANZA Technology Network’s FocUS Marketing Workshop
in Auckland, 31 August

US Technology Analyst Chris Shipley and Business Coach Dan Sapp to Prep Companies for US Pitch and Business Development Opportunities

SAN FRANCISCO, CA —August 16, 2007—The Australian, New Zealand, American (ANZA) Technology Network (http://www.anzatechnet.com/) will offer a 1-day intensive marketing workshop in Auckland on 31 August. The ANZA FocUS Marketing Workshop is open to all New Zealand innovative technology, biotechnology, clean tech and Web 2.0 companies looking to explore business opportunities in the vast US technology market.

The cost for the workshop is $US495 and allows for attendance of two executives per company. The workshop runs from 8:00 a.m. to 6:00 p.m. and will be held at Ernst & Young, Level 18, 41 Shortland Street. Please use the link http://www.anzatechnet.com/conference2006/reg/reg1_focus_workshop.jsp to register.

The FocUS Marketing Workshops place executives from participating companies in an interactive environment where they can first receive a US market forecast for their business’s potential and position in the US marketplace from world-renowned technology analyst Chris Shipley (http://www.guidewiregroup.com/site/about/management.html). US business coach Dan Sapp (http://www.dansappassociates.com/), who has worked with some of the world’s leading CEOs and executives, then helps companies fine-tune their pitch for an American audience of entrepreneurs, executives and venture capitalists. Feedback is provided by Shipley, Sapp and ANZA CEO Viki Forrest, who has worked with hundreds of New Zealand and Australian companies seeking to explore, build or expand business roots in the US.

“The FocUS Marketing Workshops are designed to work with New Zealand and Australian business owners, executives and entrepreneurs who have a global market opportunity. We assess their US market potential and then advise them on how to tailor their message to capture the attention of Americans who can then help them navigate the intricacies of Silicon Valley and other booming high-tech areas in the US,” said Forrest. “We’ve seen many companies come through the ANZA programs ready to secure US partners, customers and investors.”

At the end of this intensive day-long session participants will know if they have what it takes to enter ANZA’s Gateway to the US program, a 6-week immersion into US business culture and opportunity that more than 200 New Zealand and Australian companies have completed since 2002. In the Gateway program, participants are assigned a US-based mentor with experience in their industry niche. The program’s apex is a showcase presentation opportunity before an audience of US entrepreneurs, executives and VCs in Silicon Valley in October.

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ANZA Technology Network is the leading independent organization connecting the Australian, New Zealand and US technology and biotechnology sectors. Through its Gateway and Fast Track to the US programs ANZA has assisted over 200 Australian and New Zealand companies as they enter the US market—more than any other non-government organization. For more information: http://www.anzatechnet.com/ or kazzadrask@yahoo.com

ENDS

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