Advertising Revenue remains firm for June half

MEDIA RELEASE 21 August 2007

Television Advertising Revenue remains firm for June half

Television advertising revenue remained firm at $287.6 million for the six months ended 30 June 2007 compared to $290.6 million for the same period in 2006.

The NZTBC’s Chief Executive, Justine Wilkinson, said, “The slight decline of $3 million, or 1%, in television advertising revenue between periods is not surprising given current market conditions” and “that solid sales due to a traditionally strong winter viewing period were reported in recent months leading up to 30 June“.

Ms Wilkinson said that the spending trend for television advertising was improving and that television companies were quietly optimistic for the remaining six months of 2007.

The reported figures are sourced from returns prepared by Television New Zealand (TV ONE and TV2), TV Works (TV3 and C4) and Sky Network (including Prime).

The NZTBC releases television advertising revenue information to the market every six months.

ENDS

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