Top print company helping promote NZ

August 22, 2007

Top print company helping promote NZ in feature global print publication

A top award-winning print company has helped promote New Zealand’s ‘no boundary’ image in a major global print publication.

Pakworld of Christchurch is featured in the latest edition of Heidelberg News, which is distributed to more than 90 countries, published in 8 languages and readership is over a million people.

It is the first time a New Zealand company has been profiled in the 60 year history of the publication.

Pakworld general manager Chris Flett said it was fantastic branding and publicity for New Zealand’s image.

``We have not only promoted our company but also New Zealand and our trade on a global scale that lets the whole world know we are here.

``It reinforces that we can compete with the rest of the world.’’

In a global community strewn with so many print and packaging companies, Flett said it was a great for Pakworld and News Zealand to be featured.

The article is headlined: ‘On Kiwis, Sheep and Life Without Boundaries’.

The article says ``green meadows and woods stretching out to the horizon, fields and pastures laid out like a chessboard:

``Already from the sky, New Zealand seems orderly and well-cared for – an impression which repeats itself in offices, production spaces, machine rooms and even Pakworld’s warehouse.

``Industry (in NZ) accounts for only about 17 percent of economic output at present, while gastronomy and tourism make up the largest economic sector with 20 percent. The average company size is 10-15 employees. Pakworld has 26 employees.

``Even though 90 percent of Pakworld’s customers are located in New Zealand, far more than half of their products are nevertheless for export.

``So far New Zealand hasn’t become a focus of the increasingly global industrial world. Currently, only few international companies have made the discovery that it is an inexpensive location with good infrastructure.

``With a population of roughly 340,000, Christchurch is the second largest city in New Zealand and is considered in an already very green island country to be the “ garden city” because it is blessed with 740 large and small parks.’’

Pakworld has won 10 gold NZ print and packaging medals and eight highly commended medals since 1999, making the company the most successful, independently owned cartonboard printing & packaging company in New Zealand.

ENDS

© Scoop Media