NZ Online Display Advertising Activity Reported

New Zealand Online Display Advertising Activity Reported for the First Time

Nielsen//NetRatings Launches AdRelevance in New Zealand

Auckland, 23 August 2007 — Nielsen//NetRatings, the global standard for internet audience measurement and analysis, today launched its AdRelevance service in New Zealand, disclosing much anticipated intelligence on the country’s online display advertising activity for the first time.

The first publicly released AdRelevance insights for the New Zealand market reveal that 1,051 advertising campaigns were run during the month of July 2007. (See Table 1) These campaigns consisted of 2,260 banners run by 532 advertisers. Total ad impressions for the month reached 1.58 billion, equating to nearly a quarter of Australian ad impressions (6.85 billion) for the same period.

Allan Dib, Managing Director Pacific for Nielsen//NetRatings, comments: “The amount of ad impressions in New Zealand is very encouraging, considering we estimate the Australian internet population to be about five times the size of New Zealand. This highlights how well-timed the release of AdRelevance into the New Zealand market is.”

After much market anticipation, Nielsen//NetRatings launched its AdRelevance service last night at a function titled ‘AdRelevance – New Zealand’s Barometer of the Online Advertising Market’ and took the opportunity to demonstrate the ways in which data from the service can be used to study research intelligence on online display advertising activity.

See... Full release with charts (PDF)

© Scoop Media