Auckland Racing Club Marketing Award Victory

Auckland Racing Club celebrates Marketing Award victory
 
The Auckland Racing Club was awarded best Marketing Team of the Year at the annual Sales & Marketing Institute of New Zealand Awards held last night in Auckland.
 
The award was in recognition of the marketing strategies and programmes put in place over the past two years to reinvigorate the image of racing and to revitalise Ellerslie as a vibrant entertainment venue. The judges recognised outstanding efforts in the growth of Lindauer Melbourne Cup Day, the innovative Lindauer Twilight Summer Series, sustained growth of the New Zealand Herald Christmas Carnival, the success of the inaugural Chinese New Year raceday and the strong growth of Auckland Cup Week.
 
“Auckland Racing Club is delighted to receive this award and it is fantastic recognition for our marketing team lead by Marketing Director, Rachel Holland” said Auckland Racing Club CEO, Chris Weaver. “To be judged as New Zealand’s leading Marketing Team is a great tribute to everyone’s hard work to achieve the vision we have for Ellerslie.”
 
“This is the second year in a row that we have received a marketing award and to be recognised by industry peers who understand the effort required to win is exceptional. The results speak for themselves and the team’s innovative approach to marketing has convinced a younger female orientated audience to take a fresh look at racing at Ellerslie,” continues Mr Weaver.
 
Today Ellerslie is consistently patronised by a new breed of race attendees. Of those who attended Auckland Cup Week 2007, 46% were first time racegoers, and of these 74% said that they would return to Ellerslie. This research supports the Club’s objectives of getting new racegoers on-course and turning them into repeat attendees.
 
The Sales & Marketing Institute of New Zealand present their annual awards in eight separate categories from nominations received from organisations throughout the country. The Awards recognise outstanding professional excellence in the fields of sales and marketing and are voted on by a judging panel overseen by the Sales & Marketing Institute Board.

ENDS

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