Spam laws to boost new division says PMP

 
FOR IMMEDIATE RELEASE: 20 September 2007

Spam laws to boost new division says PMP

New Zealand’s largest printing services company, PMP NZ Limited, predicts the introduction of the Unsolicited Electronic Messages Act will boost an already buoyant unaddressed media market, and provide great opportunities for the company’s newly launched division, PMP Direct.

PMP Direct provides an end-to-end design, print and distribution service for flyers and catalogues to the SME market, and is the only company to have the capability to manage all components in-house.

Rodger Shepherd, CEO of PMP NZ said, “The introduction of the Unsolicited Electronic Messages Act, and the restrictions on email communications it signals, has once again highlighted the benefits of the unaddressed media channel.

“The unaddressed media channel has proven to be one of the most effective ways for companies to grow their revenue. In light of the complications and confusion around the spam laws, we fully expect many companies to increase their direct mail campaigns as an easier means of promoting their services.

“Our new division, PMP Direct is designed to make an unaddressed mail campaign an even easier process for customers, which we believe will broaden the appeal of the channel to a wider SME market.”

PMP Direct’s service offering is unique in the market as it provides customers with the ability to select distribution areas online, via the interactive website www.pmpdirect.co.nz. The website also allows customers to generate multiple quotes and compare print options, to ensure they reach the widest possible target audience for the greatest return on investment. 

PMP believe PMP Direct will be of value both to existing customers and new customers.

“PMP are well placed to offer this service given that our existing printing, distribution and micromarketing businesses already offer the individual components. The idea of PMP Direct is to make it seamless for customers.”

The importance of catalogues and flyers to the success of the SME market’s advertising campaigns is emphasized in studies carried out by Roy Morgan Research, which indicate that 88.5% of consumers who have read a catalogue have made a purchase as a result. The studies describe catalogues as a ‘tool to work out what to purchase and where’ – a key part of the pre-shopping process.*

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