Mags make their case

Mags make their case

Magazines are making a compelling case for more attention from ad agency strategists and media planners and their clients.

The vehicle is called Case, the Magazine Publishers Association’s sequel to 2006’s Blood magazine for creatives.

Case launched on October 1 and this time it’s the advertising sales and marketing community that is the target.

MPA chair Sarah Sandley says Case is full of compelling reasons why magazines are a necessary part of the complete media plan.

“Case is a valuable resource for agency media buyers and planners and their clients.

“It proves that magazines not only warrant being part of a rounded media campaign, but that they can also deliver significant results when they stand alone. The magazine outlines dozens of campaign results and is a valuable competitive resource.”

The 112-page glossy format A4 publication is chock full of best in class case studies from magazine advertisers, agency planners and strategists .

Notable contributors include DDB NZ MD Sharon Henderson, AUT’s Paul White, Dave Henderson and Starcom GM Alistair Jamison amongst the industry luminaries.

Case lists the top 10 reasons for advertising in magazines including credibility, relevance and targeting, lasting impact, most desirable consumers and valuable content.

Sandley expects a strong response to Case. “Not only is it informative but the case studies and background info make it a good read,” she says.

“Blood grabbed the interest of the creatives but the industry is also looking for proof of effectiveness as well as excellence of execution.

“That’s what we’re delivering with Case.”

All AdMedia magazine subscribers receive a free copy of Case with their issue available on October 15. The MPA is making additional copies available via its website at www.mpa.org.nz.

ends

© Scoop Media