Emerging exporters get an edge

Emerging exporters get an edge

Media Release
11 October 2007

Tony Pill has joined Export New Zealand Bay of Plenty as Export Development Manager. He will be the face of the new Export Development Programme.

The Programme is aimed at providing practical support to Bay of Plenty emerging exporters and those intending to move new products to market. Tony has run three successful small businesses, served as a consultant and has a background in sole trading and banking. Using his extensive business background, Tony will work one-on-one with Bay businesses to assess its export readiness. He will help companies develop action plans tailored to individual business needs to provide a roadmap to exporting. Action plans may include activities, grants or recommended courses to be completed.

Tony will work with a business as it completes its action plan.

In the first month of the Programme 32 Bay businesses have met with Tony. Half of the these business have been determined to be eligible for the free Programme.

Many businesses are unwittingly exporting as they fill overseas orders that come in their websites. To successfully expand an export business, a business person needs to undertake market research and understand intellectual property and regulatory requirements. These are some of the areas that put businesses off growing into international markets. The key with the Export Development Programme is that it gives businesses the knowledge and tools needed to progress into export growth to mitigate their risk.

The reward from exporting is significant financially and personally. The excitement of overseas sales and orders creates a real buzz and the innovation needed to overcome the difficulties of transportation and bringing a product to market is immensely exciting.

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