Ogilvy Makes the Spotlight at Effies

 Ogilvy Makes the Spotlight at Effies

Ogilvy triumphed at the annual Effie Awards in Auckland last night, fronting up for the prestigious Best in Show Award and walking away with no less than three gongs to round off a stellar night for the agency.
 
Rabobank took Best in Show for its winning “customers’ significant other bank” campaign, while sweeping gold in the New Product/Service Introduction Category. The awards come after a powerfully successful 18 months for Rabobank, who have attracted deposits in excess of $1.3 billion as a consequence of the clearly differentiated positioning the campaign achieved for this client.
 
Kiwibank and House of Travel were also on the honours list, Kiwibank collecting silver in the Consumer Services Category, while House of Travel picked up silver in the Retail/Etail Category.
 
Ogilvy Executive Creative Directors Roy Meares and Jeremy Taine are delighted with last nights result, affirming the significant role awards nights like these plays toward raising the standards of the advertising and communications industries.
 
Says Roy Meares:
“At the end of the day, producing work that delivers these kind of results is our reason for being. For that matter, it’s the whole purpose of our industry. If we don’t produce these results we are short-changing our clients, it’s as simple as that.
 
“But just as importantly, it makes the whole process so much more fun and rewarding our clients and everyone in the agency. We’re thrilled with the result.”

Ogilvy Managing Director, Greg Partington is equally proud,

“This is an outstanding achievement for our clients and for all of us at Ogilvy.  The awards are fitting reward for a great deal of hard work over the last couple of years. I’m enormously proud of the strategic and creative teams that worked on RaboPlus, Kiwibank and House of Travel. 8 entries,7 finalists,4 medals,2 silvers,1 gold and 1 Best in Show – quite a haul.”

-ends-
 

© Scoop Media