Hitwise Launches Retail Data Website

Hitwise Launches Retail Data Website

Weekly Data Highlights Online Shopping Trends, Top Visited Websites and more

New Zealand – October 23, 2007 - Hitwise, the leading online competitive intelligence service, today announced the launch of its new Retail Data Center. This publicly available website provides weekly online shopping trend data, based on how New Zealand’s Internet users interact with more than 14,000 online shopping sites, across 20 shopping categories such as Video Games, Electronics and Apparel. The data available will illustrate which websites consumers are visiting and terms they are searching for online heading into the holiday retail season.

The Hitwise Retail Data Center updates weekly and will feature key data on a market-by-market basis including:

·         Top 10 Shopping Search Terms among rotating categories

·         Top 10 Visited Shopping Websites among rotating categories

·         Top 4 Fast Moving Shopping Websites

·         Links to latest Online Shopping related Blog Posts by Hitwise research analysts

The New Zealand Hitwise Retail Data Center is located on the Hitwise website at: http://www.hitwise.co.nz/datacenter/retail/ updating every Tuesday with RSS feeds available. The data is based on the online usage and search behaviour of how over 400,000 New Zealand Internet users interact with more than 1 million websites.

The retail data is also available for the following markets:
United Kingdom: http://www.hitwise.couk/datacenter/retail

United States: http://www.hitwise.com/datacenter/retail

Australia: http://www.hitwise.com.au/datacenter/retail

Singapore: http://sg.hitwise.com/datacenter/retail

Hong Kong: http://www.hitwise.com.hk/datacenter/retail

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,400 clients around the world with daily insights on how their customers interact with a broad range of competitive Web sites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISP’s around the world, Hitwise’s patented methodology anonymously captures the online usage, search and conversion behaviour of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

Hitwise, a subsidiary of Experian (FTS: EXPN) www.experiangroup.com and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.co.nz/datacenter.

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