SKYCITY Announces New Advertising Agency

November 1, 2007

SKYCITY Announces New Advertising Agency

Relationship With Tbwa\Tequila NZ

SKYCITY Entertainment Group today announced that it was awarding its advertising account to TBWA\Tequila NZ. SKYCITY’s General Manager Group Marketing, Jane Hastings, said that after a highly competitive pitch process, the evaluation team considered that TBWA\Tequila best met the brief in offering an integrated marketing solution.

“We were looking for an agency with a track record in delivering a fully integrated approach – the ability to bring together a team and a creative strategy that embraces the many facets of our business.

“TBWA\Tequila best demonstrated their international creative thinking and a whole-of-business strategy in their pitch,” she said.

The SKYCITY brand will be repositioned over the coming months to reflect the $40M refurbishment of the flagship Auckland property and heighten the appeal to the entertainment market in New Zealand and Australia.

“We are confident that TBWA\Tequila understand the unique thrill of the casino experience and can best support us at this time as we re-stake our claim as the ultimate adults’ playground, built around the thrill of gaming,” Ms Hastings said.

David Walden, Chief Executive of TBWA\TEQUILA NZ, said the account win highlighted the value of the experienced and successful management team the agency now has in place.

“It’s a great opportunity for our team to work closely with one of Australasia’s biggest entertainment brands and we’re really looking forward to the challenges and opportunities that will bring,” he said.

“SKYCITY has enjoyed strong business growth since establishing its partnership with Colenso BBDO in 1996. We thank Colenso and their dedicated team for their contribution to our success to date,” said Ms Hastings.

ENDS

© Scoop Media