42 Below Wins Gongs From 42 Above

News release
4 December 2007

42 Below Wins Gongs From 42 Above

New Zealand’s own super-premium spirit company 42 BELOW has added four more awards to its already heaving mantelpiece – this time from a city at the opposite parallel.

The Beverage Testing Institute of Chicago held their annual tasting awards where 42 BELOW scooped four gongs from Uncle Sam’s place:

42 Below Manuka Honey – Gold; 42 Below – Silver; 42 Below Passionfruit – Silver; 42 Below Kiwifruit – Bronze

The Beverage Institute of Chicago described 42 Below Honey as “Clear with a pale straw nickel cast. Vibrant raw honeycomb, dried white flower, and flax aromas follow through to a supple, off-dry medium-full body with great vibrancy of wild and woolly honey and beeswax flavors and a spicy pink peppercorn and mineral fade.”

42 Below’s chief vodka bloke Paul Dibbayawan says, “We are delighted to add another award to already heaving mantelpiece.”

“It just goes to show that it’s not just in New Zealand that they’re loving our vodka. We export 42 Below to more than 25 countries around the world and in return these countries are giving us accolades by the bucket load. It seems like a good deal to us.”

About 42 BELOW

42 BELOW makes some of the planet’s finest super-premium spirits. The super-premium vodka company from the 42nd parallel was listed first place in the 2005 Deloitte Unlimited Fast 50, and named the fastest-growing company in New Zealand.

42 BELOW Vodka, SOUTH Gin and Seven Tiki White Rum are made 42 degrees below the equator near a location that holds the benchmark for both air and water purity. 42 BELOW is the world’s most awarded vodka, with a Grand Slam of gold medals at the world’s top four spirits competitions in 2006.

42 BELOW exports 65% of its vodka to 25 countries including the UK, US, France, Russia, Germany, Canada, Singapore, China, Japan and Dubai, and is served in more than 4,500 of the world’s best bars, including the Ritz in London, and the best restaurant on earth, El Bulli in Spain. Put quite simply, it rocks.

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