Gisborne woman loses 30kg eating Subway

Media Release 27 January 2008

Eating SUBWAY® every day for 11 weeks led one Gisborne woman to lose a staggering 30 kilograms to take out first place in the second annual SUBWAY® Great Weight Race.

Winner Joyce Ribbon, a 35yr old with a starting weight of 135kg, ate three items per day from the SUBWAY® ‘6grams or less’ menu which includes 6inch subs, wraps, and salads and exercised daily with other contestants at the Gisborne YMCA.

Although faced with a 30 minute drive to her nearest SUBWAY® Joyce found the variety on offer meant she rarely ate other food, even converting her children to eating SUBWAY®

“Living on a farm, we eat a lot of meat. Taking on the Great Weight Race challenge I have learnt a lot about nutrition and different sources of protein” says Joyce.

“As a family we eat a lot differently now with less meat and more fresh fruit and vegetables thanks to SUBWAY®.”

Local SUBWAY® franchisee Marcus Griffin was amazed by the amount of weight loss achieved and how positive and driven the contestants were in achieving their weight loss goals.

“Overall, the 20 finalists lost a total of 204kgs eating SUBWAY® demonstrating what can be achieved when healthy food is eaten in conjunction with regular exercise”, says Marcus.

“Such fantastic results prove how easy it is to eat healthily on the run and SUBWAY® will continue to actively support the Great Weight Race as an annual event in Gisborne.”

Following her success winning the Great Weight Race, Joyce is now setting her sights on a target weight of 75kg and with the continued support of SUBWAY® and Gisborne YMCA is confident she can lose the remaining 30kg.

As well as the ‘6grams or less’ menu adopted by contestants in the Great Weight Race, SUBWAY® restaurants now offer a Fresh Fit menu of great tasting, low fat meals and sides. These new menu options provide adults and children with on-the go-meals that also suit busy lifestyles and families seeking healthier choices.

The new menus further reinforce the “Eat Fresh” positioning of SUBWAY® restaurants and encourage consumers to look for healthy options without compromising on taste.

ENDS

Prepared by Goode PR, Auckland on behalf of SUBWAY®. For more information please contact Kelli Sullivan on (09) 480 9948 or 021 622 140.

Notes to editor: From over 60 applications or the annual Great Weight Race, 20 finalists (10 women, 10 men) were chosen to embark on the 11 week competition. Finalists were weighed fortnightly with the lowest individual male and female weight loss recorded resulting in elimination from the contest. Overall winner Joyce Ribbon won a further 6 months of SUBWAY® and a 6 month membership to Gisborne YMCA to continue her weight loss quest.

The Great Race is supported by SUBWAY®, MORE FM (Gisborne), and the Gisborne YMCA.

ENDS

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