Top Award Presented To Colenso BBDO

EMBARGOED UNTIL 10:45PM FRIDAY, 2nd May, 2008

Media Release 2 May, 2008

The top award of Grande AXIS at the 2008 CAANZ AXIS awards was presented to Colenso BBDO for their groundbreaking outdoor billboard ‘Self Destruct’ for Deadline Couriers.

The CAANZ AXIS Awards honor the creative talents of the industry and are a celebration of the year’s most exciting and original ideas.

CAANZ President David Walden said ideas are the real currency of creativity and the generation of these idea have helped make New Zealand the envy of the advertising world.

“I know from my own experience that in some cases, applying these ideas sometimes takes a huge leap of faith and vision but believe me the rewards are enormous for all concerned when it comes off – put simply creative businesses are successful businesses”.

The People’s Choice award went to TBWA\Whybin and Plaza Films this year for it’s “Goldstein” television advertisement for ASB Bank. Advertiser of the Year was awarded to Sky TV.

Robber’s Dog Films won this year’s Production Company of the Year and the Industry Excellence Award was awarded to Len Cheeseman, of Len Cheeseman Consultancy, Wellington.

The Emerging Talent award, which acknowledges those who have recently entered the industry, was presented to Brett Colliver, James Tucker and Simon Vicars from DDB whose early work has already begun to gain attention in the industry.

“We all know that New Zealand punches above its weight globally when it comes to creativity. We want our award winning work to be truly world class and in doing so we have combined local and international judges in assessing entries”, said Mr. Walden

The year’s judges panel, made up of 37 local creative industry people and four international judges. Seb Royce, Creative Director, Glue London, Chuck McBride, Creative Director, Cutwater San Francisco and Richard Ulfvengren, Executive Producer, and Pontus Lowenhielm, Director, from Traktor, were all highly impressed with the quality of work submitted.

Below is a list of all AXIS Gold winners:

GOLD AWARDS Entry Title Agency Client

GRANDE AXIS
Self Destruct Colenso BBDO Deadline Couriers

None of the Above
Speight’s Great Beer Delivery Publicis Mojo Auckland Speight’s
Digital: Viral Film Content Balloons JWT New Zealand Ford Mondeo
Guerilla Advertising adiBOOST – Feel the Rush TBWA\Whybin adidas
Guerilla Advertising The Break Up DDB
Sky TV

Outdoor & Indoor:
Outdoor Campaign Discovery Channel DDB Sky TV
Outdoor & Indoor:
Outdoor Billboard Advertising – Single Self Destruct Colenso BBDO
Deadline Couriers

Outdoor & Indoor: Outdoor Billboard Advertising – Single Solar DDB Sky TV

Magazine Campaign
Atari Brand – Golf, Tennis, Football Republik Atari New Zealand
Magazine Single Atari Brand – Tennis Republik
Atari New Zealand

Craft: Art Direction & Typography Print Shout DDB National Foundation for the Deaf
Craft: Soundtrack – Best Sound Design SOL City Viral Liquidstudios SOL
Craft: TV/Cinema/New Media – Direction – Performance Consequence The Sweet Shop Coca-Cola Mesrubat Paz. Dan. Hizm.AS – Schweppes
Craft: TV/Cinema/New Media – Direction – Comedy Sponge Robber’s Dog Films Nintendo Jam Sessions
Craft: TV/Cinema/New Media – Editing Consequence The Sweet Shop Coca-Cola Mesrubat Paz. Dan. Hizm.AS – Schweppes
Craft: TV/Cinema/New Media – Editing Lost Keys Robber’s Dog Films Toyota Corolla
Craft: TV/Cinema/New Media – Cinematography Consequence The Sweet Shop Coca-Cola Mesrubat Paz. Dan. Hizm.AS – Schweppes

CAANZ 28th AXIS Awards proudly sponsored by:
TVNZ, Fairfax Media, New Zealand Post Mail Marketing Service

Admedia, Digital Post, EYE, Images & Sound, Inflight Productions, OGGI, Oktobor, Omnigraphics, Marsden Inch Recruitment, Microsoft NZ, Stebbing Recording Centre, The Radio Network, TNS Direct and Vodafone New Zealand

For the complete record of results and copies of electronic images from the winning campaigns please visit the CAANZ website – www.caanz.co.nz

-Ends-

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