SAP Targeting Growth in Business Intelligence

SAP New Zealand Targeting Growth in Business Intelligence

New Hires Build Business Objects ‘Dream Team’

SAP is focused on building its Business Objects presence in New Zealand, hiring two experienced business intelligence experts to drive growth. Steve Cox and Carl Harris join SAP as business development manager and solution architect – Business Objects respectively.

Richard Syers, New Zealand sales director, says that the company is investing in a team dedicated to driving uptake of SAP and Business Objects’ joint product offerings, which enable business-wide operational intelligence and insight to improve performance for customers.

“We’ve got the top Business Objects and the top business intelligence experts in the country. Steve and Carl make up our ‘dream team’ each bringing many years’ experience in ERP and enterprise sales,” says Richard.

Steve Cox joins SAP from SAS, and previously held a number of roles at Oracle. Carl Harris joins from Eagle Technologies where he was most recently manager of the Business Applications group.

In January this year SAP successfully acquired Business Objects, uniting two of the technology industry’s biggest brands with a shared vision to transform the way the world works by connecting people, information and businesses. The acquisition complements SAP’s existing growth strategy, granting immediate leadership in the market for business user solutions. Together, SAP and Business Objects will tightly link business information with business processes to enable companies to translate insight into action.

As an independent business unit of the SAP Group, Business Objects will leverage its market leading portfolio on top of any business application environment (SAP or non-SAP) to meet the needs of all customers. As such, Business Objects leverages the application and technology choices customers have made in the past, enabling them to continue gaining value from their investments.

About SAP

SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 47,800 customers (excludes customers from the acquisition of Business Objects) in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” (For more information, visit www.sap.com)

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(*) SAP defines business software as comprising enterprise resource planning and related applications.

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All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

ENDS

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