Spectacular Response To Beijing 2008 For TVNZ

Media Release 11 August 2008

Spectacular Response To Beijing 2008 For Tvnz

The Beijing Olympics has attracted spectacular television audiences with over 2.6 million New Zealanders tuning in to TV ONE's coverage over the weekend.

Since its opening in the early hours of Saturday morning, Beijing 2008 has delivered 29% higher ratings than Athens 2004.

"This is an outstanding result," says TVNZ's Head of Television Jeff Latch.

"New Zealanders love the Olympics – they love getting involved in worldwide sporting events, and supporting our Kiwi athletes. And there is no better way to share in those great Olympic moments from here than to watch them on television."

ONE News also gained stellar ratings over the weekend with its Olympic highlights, achieving a 52% share in the 25-54 demographic last night and a rating of 21.

TVNZ's dedicated Olympics site on tvnz.co.nz is also proving hugely popular.

Over the weekend TVNZ's Olympics site yielded more than half a million page impressions and over 80,000 unique browsers each day – four times the anticipated traffic for the opening weekend.

TVNZ is New Zealand's official broadcaster of and online partner for Beijing 2008. New Zealanders can choose to watch the Olympics coverage on TV ONE, TVNZ Sport Extra on Freeview Channel 20, and on any of four live streaming channels on tvnz.co.nz.

ENDS

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