Searchii and you will find

Media Release August 08

Searchii and you will find…

New NZ-owned search engine specialises in quality local content

A New Zealand-owned company has developed a new online search engine in a bid to provide better local content results.

Searchii.co.nz is a powerful new search engine that is able to sort content based on local relevancy much more effectively than any of its rivals.

The brainchild of a talented team of IT developers, Searchii has recently launched sites here, in Australia, US and the UK, with new sites planned in Ireland and across Asia.

“Our focus on high quality, local content is common across all of the countries that we operate in,” explains Searchii managing director, Alex Greig. “Although Searchii offers a standard web search across the entire globe, Searchii really comes into it’s own with its ability to filter down local searches to achieve much more targeted results.”

While Searchii provides all of the same search capabilities that users have come to expect from sites such as Google and Yahoo, including searches for text content, images, videos and news, the site has a number of unique features. For example, the ‘find an item’ function, which enables users to search and compare specific goods and services from a number of auction and retail websites.

“Kiwis spend an enormous amount of time on various auction and retail sites searching for a bargain. ‘Find an item’ complements and speeds up this activity”, say Alex Greig.

Searchii also has a unique ‘preview’ button, which allows users to open, check and navigate through a website within a smaller pane without having to click through to the main site.

Interestingly, Searchii has been developed to only return between 50 to 120 pages for any given search. Mr Greig comments: “If you haven't found what you’re looking for in the first 5 pages of your search results, then that’s just not good enough. Our technology is focused on producing quality results over quantity. Who’s got time to sift through a million pages of websites?”

Other special Searchii features include:
• The ability to search specific websites and only have pages returned from that particular website.
• The ability to search for links from specific websites.
• An auto-suggest link with different suggestions of what the user may be searching for.
• A more cost-effective solution for advertisers (cost per click of 5 cents).

Searchii uses its own sophisticated web-crawler (affectionately dubbed “Bumby”), which focuses on website Meta information and page content that is relevant to a user’s search keyword or phrases. In addition, Searchii also grabs a handful of search results from other search engines and filters them together to deliver the most relevant content for any given search. This enables companies to gain higher page rankings based on the content of their site, rather than on the number of links they have pointing to their site.

Being locally owned and operated enables Searchii to continually monitor and improve its service to New Zealanders. Use Searchii.co.nz for your next search and experience local relevancy with global reach.

ENDS

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