Farmers Launches Big Look For Big Boys
Media Release T-Bone - 1
To be
issued: 11 September 2008
Farmers Launches Big Look For Big Boys
Kiwi blokes have always been big at heart. But sometimes when the body is just as well proportioned, a guy can struggle finding the threads that fit the frame.
In an unashamed celebration of size, Farmers is bringing the Big Boys to town with the new season launch of T-Bone – a dedicated plus sized clothing line for blokes!
The T-Bone
range is developed by Farmers for the more robust New
Zealand male body. The fit is researched to achieve comfort
and style using quality fabrics, on-trend colours and
functional designs.
“The fact is, big is a reality for
one million New Zealanders” says Dean Cook, Head of
Marketing for Farmers. “Our bigger customers were asking
us to provide a far wider selection of clothes in their
sizes without paying a premium. So we’ve extended our T
Bone range of clothing for the larger man in response and
can now offer our customers a more comprehensive selection.
“At Farmers we like to cater for every shape and size
and this range recognises that our larger customer base
still want to look and feel stylish.”
Sizes stretch up
to 6XL for tops and jackets and 110cm-130cm waist (non
elasticated).
The new season range is being launched
today at Tony’s Steak House to an enthusiastic crowd of
strapping men.
In the reverse of Fashion Week, sample size is XXXL and food will be in abundance.
Ends