Cutting Edge Technology To North Harbour Stadium

Media Release
2 October 2008

LG Electronics Brings Cutting Edge Technology To Multifunctional North Harbour Stadium.

LG Electronics has expanded its sponsorship base, signing on as technology sponsor at North Harbour Stadium.

The deal will see cutting edge technology from LG Electronics, including LCD and Plasma Screens, DVD and home theatre equipment, featured throughout the stadium, corporate facilities, private suites and public bar.

Since its completion in 1997, North Harbour Stadium has offered its diverse range of facilities across a wide range of functions and events, from community to international sporting fixtures to rock concerts to opera.

Kane Silcock, Marketing Manager LG Electronics New Zealand believes this partnership will help create a more exiting experience for all those using North Harbour Stadium’s quality facilities.

“North Harbour Stadium has a growing reputation for offering quality entertainment experiences. It’s the home of North Harbour Rugby, has witnessed infamous Trans Tasman League victories and held many international football fixtures, but it’s much more than a sports venue. From the recent Pavarotti concert to corporate functions and weddings, the stadium provides services for a wide range of functions, and with LG technology on offer, the quality of the audio visual throughout the stadium will be second to none,” he says.љ љ

Along with its technology featured throughout the stadium, LG Electronics presence will be felt with signage on Level 3 and through official naming rights of the LG Electronics Lounge.

North Harbour Stadium is the latest addition to LG New Zealand’s growing portfolio of quality partners. LG Electronics currently sponsors Super 14 Rugby, Northern Mystics, FIS Snowboard World Cup, NZ V8 Supercars and Shane Cameron.

ENDS

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units -- Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.5 billion -- LG Electronics is the world’s largest producer of CDMA handsets, air conditioners, optical storage products, DVD players.

LG Electronics’ goal is to enable the intelligent networking of digital products that will make consumers’ lives better than ever. For more information, please visit www.lge.com

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