You Own the Car, Now Own the Kitchen!

For Immediate Release

21 November, 2008

You Own the Car, Now Own the Kitchen!

Poggenpohl presents first Porsche Design kitchen

If Porsche Design created a kitchen, what would it look like? You guessed it, mostly black, sleek, high tech and of perfect quality workmanship – also undoubtedly masculine.

And that is exactly what has just been unveiled at Poggenpohl in Parnell, Auckland for the first time in New Zealand on Wednesday the 19th November, with the launch of the P’7340; their first co-designed kitchen by Porsche Design Group and leading German kitchen design and manufacturing house Poggenpohl Möbelwerke - also utilising kitchen appliances by the respected Miele.

The result is a kitchen that stands true to the Porsche tradition, from the touch activated lighting, self opening drawers, television screens seamlessly fitted into panels and careful use of textures such as back painted glass, anodized titanium aluminium and wood, the effect is of understated luxury and perfect craftsmanship.

Every Porsche Design kitchen is handmade in Herford, Germany. The price tag is also unashamedly top-end, starting at $NZ200,000 and there is currently a waiting list for delivery!

Because Porsche Design only creates products for men, this is also a feature of the kitchen. It has a masculine strength in the scale of cabinets, the thickness of the drawers and fittings and surfaces. There is also flexibility in how the cabinets can be arranged to meet the desires of the customer.

Poggenpohl representative Thomas Klee was in New Zealand for the launch. “We refer to it as “Kitchen for Man”, he said. “There is a trend towards men displaying an interest in ‘kitchen and cuisine’,” he said. “Our co-operation with Porsche Design enabled us to design a kitchen whose sleek and functional design language specifically addresses male customers.”

Ross Longney and Milvia Hannah, the New Zealand representatives for Poggenpohl and the new Porsche Design kitchen, are absolutely delighted by the design and the reaction from guests and interior designers who came to see the unveiling.

“It is such a unique and innovative design,” said Ross. “Everything about the kitchen says ‘quality’ and ‘detail’ and Porsche,” he said.

“This is more than a new kitchen, this is a new concept in kitchens,” he said.

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