Drive like a local on the TomTom GO 730

FOR IMMEDIATE RELEASE

Drive like a local with IQ Routes on the new TomTom GO 730~ TomTom’s Unique IQ Routes™ technology lets drivers know the smartest route to take ~

Auckland, January 28th 2009. TomTom, the world’s largest portable navigation solutions provider, today announced a new addition to its best selling GPS range in New Zealand. The superbly crafted GO 730 delivers a superior navigation experience with innovative mapping and routing technology.

Designed to enhance the navigation experience for users the GO 730 also features TomTom’s new IQ Routes™ technology. This new feature provides customers with the most intuitive and intelligent navigation experience available.

TomTom IQ Routes™

The innovative IQ Routes™ technology is based on real average speeds measured on roads, rather than static maximum speeds per road type. This means the new TomTom GO range determines a route by considering all possible routes and then selecting the one that takes the least time. In almost 50% of all journeys, this results in driving a different and faster route, saving significant travel time as well as saving money and fuel.

Drivers can also be confident that they will always be given the smartest and most efficient route, in particular when driving through suburban areas.

“The new GO 730 is perfect for drivers who are looking to purchase a navigation device that not only gets them from A to B easily, but also makes their journey more efficient, safe and comfortable,” says Chris Kearney, Marketing Manager, Australia and New Zealand. “And with the introduction of IQ Routes™ technology to New Zealand, we show the commitment of TomTom to delivering the best routing solution on the GPS market.”

The TomTom GO 730 New Zealand also includes the core technologies that make TomTom the world’s leading portable navigation provider. TomTom’s latest map guarantee ensures that TomTom users always have the latest map at purchase.  TomTom Map Share™ allows users to make corrections to the map instantly on the device which can be shared with other TomTom users. The GO 730 also includes the latest safety camera location alerts, hands free calling via Bluetooth, text to speech for spoken street names and sms, Help Me menu, mp3 playback and more.

The TomTom GO 930 New Zealand edition will also be updated to include TomTom IQ routes™ on the New Zealand map. This is available immediately via latest map guarantee.
Availability

The TomTom GO 730 (RRP $649) will be available in New Zealand from late February 2009.

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For more information please contact:

Georgie Stent, JML Communications, M + 64 21 352 408, P +64 9 358 2828, E georgie@jmlcommunications.co.nz

About TomTom

TomTom NV is the world’s leading navigation solutions provider. TomTom's products are developed with an emphasis on innovation, quality, ease of use, safety and value.  TomTom's products include all-in-one navigation devices which enable customers to navigate right out of the box; these are the award-winning TomTom GO family, the TomTom XL and TomTom ONE ranges and the TomTom RIDER.  Additionally, independent research proves that TomTom products have a significant positive effect on driving and road safety.  TomTom offers a portfolio of content and services for TomTom’s navigation products, which are easily available through TomTom HOME.  TomTom also provides navigation software products that integrate with third party devices; the TomTom NAVIGATOR software for PDAs and smartphones.  TomTom WORK combines industry leading communication and smart navigation technology with leading edge tracking and tracing expertise.  TomTom’s products are sold through a network of leading retailers in 30 countries and online.  TomTom was founded in 1991 in Amsterdam and has offices in Europe, North America and Asia Pacific.  TomTom is listed at Euronext Amsterdam in The Netherlands. For more information, go to www.tomtom.com.

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