TV 3 Shows Strong Ratings Growth

February 2, 2009

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TV3 News And Current Affairs Show Strong Ratings Growth In January

TV3’s early morning news and entertainment show, SUNRISE has shown exceptional ratings share growth during its on-air time in January* compared to December. In 18-49 the series registered a 59.5% increase, in 18-49 Metro a 66.3% increase and in 18-49 Auckland Urban a 47.7% increase. In TV One’s key demographic of 25-54, SUNRISE made a gain of 28.2% against Breakfast’s 0.1%. In 25-54 Metro SUNRISE gained by 30.5% against Breakfast’s decline of -4% and in 25-54 Auckland Urban SUNRISE gained 48% against Breakfast’s -4.6% negative share rating.

3 NEWS made steady increases over the January period from December growing its share in 18-49 by 5.2%, continuing its lead over One News. In 18-49 Metro 3 NEWS increased its share by 2% and in 18-49 Auckland Urban by 6.5%. In One News’ key demographic of 25-54 Metro 3 NEWS showed an increase of 2% and in 25-54 Auckland Urban by 7.7%.

CAMPBELL LIVE also grew its ratings share in key demographics during January** compared to December.
In 18-49 the ratings share increased by 6.7%, compared to Close Up’s negative -2.9%. CAMPBELL LIVE increased by 1.2% in 18-49 Metro against Close Up’s -2.7%. In Close Up’s key 25-54 demographic CAMPBELL LIVE gained 3.1% against Close Up’s share decline of -7.2%. In 25-54 Metro CAMPBELL LIVE gained by 2.3% against Close Up’s -8.8% drop and by 8.2% in 25-54 Auckland Urban.

Mark Jennings, Director of News and Current Affairs comments, “Sunrise is really starting to get some traction in the market and the signs look good for strong growth this year. Oliver and Carly are really firing and the programme is bringing a new dimension to early morning television.”

“Campbell Live kicked off the year with some superb coverage of Obama’s inauguration in Washington and is neck and neck with Close Up in our key ratings demographic.”

Research figures from 2008 reveal that TV3 reached more people than any other channel. For All People 5+ TV3 won 10 of the 12 months for total audience reach across the day.

Average Daily Reach was up for all TV from 2007 to 2008. In all people 5+ audience reach was up 2.4% (all day). Average Daily Reach was up 3.1% in all 18-49, the largest commercial trading demographic and TV3’s core target.

In Household Shoppers with Kids 0-14 reach was up 6.6%. The reach growth was 1.4% in FTA for 5+ and 1.7% in 18-49. FTA reach for HHS with kids was up 6.3%.

In Peak time for all 18-49 TV3 reached 707,700 people on average in a typical day. 13.1% more than TV1 and 2.1% more than TV2.

Going into 2009 for Peak viewing in January to date (Jan 1- 31) TV3 has the audience reach advantage; in 18-49 TV3’s average daily reach is 17% higher than TV One and 5% higher than TV2. In 25-54 TV3 is 7% higher than TV One and 5% higher than TV2. In 18-39 TV3 reaches 31% more than TV One. In Household Shoppers with kids 0-14 TV3 reaches 13% more than TV One.

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