ASB targeting increased financial literacy levels

Thursday, 12 March 2009, 11:07 am
Press Release: ASB Bank

Media Release

12 March 2009

ASB targeting increased financial literacy levels with School Banking

· 75% of 8 -12 year olds in the ASB SmartStart Survey either don’t have a bank account or rarely use it.

· 13% couldn’t name one financial institution, with over half only able to name just one.

· Many kids think money comes ‘from a hole in the wall’.

A generation comfortable with high levels of debt, a global economic downturn, and low levels of financial literacy have driven ASB to reinvigorate school banking in New Zealand – an institution it pioneered in 1926.

ASB’s original school banking programme spawned generations of thrifty savers, conscious of putting their pounds, shillings and pence into the bank. Now 83 years on, the first ASB SmartStart Survey shows that 75% of young school pupils surveyed either don’t have a bank account or rarely use one if they do.

The survey, carried out in conjunction with Young Enterprise Trust, asked over 450 eight to 12 year olds from 20 New Zealand schools about their understanding of saving money. The results were alarming, with 13% of these children unable to name one bank or financial institution, and over half thinking their financial independence would come from ‘luck, and a bit of planning’.

Wellington’s Hampton Hill Primary Principal, Alison Cowan had heard a similarly disturbing fact from a Retirement Commission report last year, which showed that when asked where money came from, the majority of children thought it came from a ‘hole in the wall’.

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“I vividly remember doing school banking myself as a child, and the learnings from that consistent discipline around saving money stood me in good financial stead for life. On hearing that so many children had no idea where money came from, I contacted our ASB branch manager to see what they were doing about school banking”, says Ms Cowan.

At that time ASB was about to embark on a school banking pilot and Hampton Hill Primary joined seven other schools in a trial banking programme.

Alison Cowan of Hampton Hill Primary School says that by the end of the two term pilot, 60% of her pupils had a bank account and were depositing, on average, $5 a week.

“These children were committed to setting their own saving goals, and they kept it up which is the most important thing. Now it’s a new school year and school banking has become a natural part of their week. It’s also a great topic of discussion between children, teachers and parents, who recall ASB school banking themselves as children and are delighted ASB has brought it back.”

Other schools involved in the pilot have witnessed similar student engagement with school banking. 300 schools have already registered their interest in ASB’s revitalised school banking programme with up to 75% of students opening bank accounts during its first weeks of operation.

Says ASB’s GM Branch and 3rd Party Banking, Shaun Drylie; “ASB is already the bank for three out of every four schools in Northland and Auckland and one in every three schools nationally. However, our original school banking programme had simply grown too resource intensive for both schools and us, so it was discontinued in the1990s. But with the increasing evidence of declining financial literacy, ASB wanted to reinvigorate its offering to school children.

“We have been supporting Young Enterprise Trust’s financial literacy programme for several years, so starting up the ASB SmartStart survey was a natural next step. ASB has also been delivering a financial literacy programme to Year 12 and 13 students in secondary schools for four years. Our aim with school banking is now to generate awareness and discussion amongst primary school students towards savings so the next generations can reconnect with good saving practices.”

Young Enterprise Trust CEO, Donna Dentice, says the habit of saving is fast becoming a lost art in New Zealand.

“School banking is important because it starts the habit of saving while young. As New Zealanders currently spend $1.14 for every dollar they earn, we want to reverse this trend for the next generation of earners. We see the ASB School Banking programme as significant to help engage students in a fun way to gain a greater understanding of financial literacy.”

Ends.

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