CAANZ Awards

CAANZ Awards

EMBARGOED UNTIL 10:00PM FRIDAY, 27 March, 2009

Media Release 27 March 2009

The top award of Grand AXIS at the 2009 CAANZ AXIS awards was presented to Colenso BBDO for their work on Read a Book at Work for client New Zealand Book Council.

The CAANZ AXIS Awards honor the creative talents of the industry and are a celebration of the year’s most exciting and original ideas.

CAANZ President David Walden said Axis remains the pinnacle of the New Zealand industry in terms of creativity, and winning an award is highly valued by agencies and clients alike.

“The industry’s vision is for insight and creativity to be commonly accepted by clients as must-haves in their products & services.”

Creative Business of the Year was awarded to the New Zealand Transport Agency.

“CAANZ, through vehicles like the Axis awards, continues to play a key role in bringing to life the maxim that creative businesses are more successful businesses," said Mr Walden

Liquidstudios won this year’s Production Company of the Year and the Industry Excellence Award was awarded to Kim Thorp, of Assignment.

The Emerging Talent award, which acknowledges those who have recently entered the industry, was presented to Rory McKechnie from DraftFCB New Zealand, whose early work has already begun to gain attention in the industry.

This year’s judging panel, made up of 43 local creatives and four international judges - Matt Doman & Ian Heartfield, Creative Directors from Beattie McGuinness Bungay London, Steve Ayson, Director from The Sweet Shop Los Angeles and Jureeporn Thaidumrong, Founder & Executive Creative Director from JEH Thailand - were all highly impressed with the quality of work submitted.

Below is a list of all AXIS Gold winners:

GOLD AWARDS Agency Client Client

GRAND AXIS
Colenso BBDO Read a Book at Work New Zealand Book Council

360 AXIS
AIM Proximity / Colenso BBDO Treehouse Restaurant The Yellow Pages Group

AXIS of Innovation
TBWA\WHYBIN\TEQUILA\ Barcode Preventing Violence New Zealand

Creative Business of the Year
New Zealand Transport Agency
Production Company of the Year
Liquidstudios

AXIS Excellence Award Kim Thorp, Assignment
Emerging Talent Rory McKechnie, DraftFCB New Zealand
TV/Cinema/New Media - Visual Craft (includes Animation/Design & Motion Graphics) Oktobor Lip Reading The National Foundation for the Deaf
TV/Cinema/New Media - Visual Craft (includes Visual Effects & Cinematography) Oktobor / Robber's Dog Films Presents Positively Wellington Tourism
TV/Cinema/New Media - Direction Capital City Films Ltd Death New Zealand Transport Agency (NZTA)
Soundtrack - Original Music or Arrangement of Existing Music Liquidstudios Blow Starship Children's Hospital
Soundtrack - Best "Sound Design" Liquidstudios LIPS The National Foundation for the Deaf
Copywriting for Print DraftFCB New Zealand Neighbours Expecting a Wave Cerebos Gregg's
Copywriting for Electronic Colenso BBDO Offensive New Zealand Comedy Festival
Art Direction & Typography Print Colenso BBDO Lose Yourself Mercedes-Benz
Art Direction & Typography Print DDB New Zealand Burning Halls
Image Paul Jones
Matchphotographers Wheel Volvo
Magazine Single Saatchi & Saatchi New Zealand Police Gap Vespa
Magazine Campaign Saatchi & Saatchi New Zealand Toy Soldiers NZ Army
Newspaper Single Saatchi & Saatchi New Zealand American Psycho Flag TVNZ
Outdoor Billboard Advertising Single Saatchi & Saatchi New Zealand Kill Bill Blood Splatter TVNZ
Transit Advertising - Single Colenso BBDO Street Litter Heart Of The City
Guerilla Advertising AIM Proximity Yellow iPhone Jonny The Yellow Pages Group
Indoor/Outdoor Posters Colenso BBDO King Kong TV3
Indoor/Outdoor Posters DDB New Zealand Lube SSL New Zealand
Flat Direct Mail Saatchi & Saatchi DGS Around the World in 80 Days TVNZ
Website Design and Art Direction Colenso BBDO Changing The Way You Fly Air New Zealand
Online 'Rich Media' ad Clemenger BBDO Distracted Drivers New Zealand Transport Agency (NZTA)
Viral Video & Interactive Content Clemenger BBDO Distracted Drivers New Zealand Transport Agency (NZTA)
Mobile Clemenger BBDO Distracted Drivers New Zealand Transport Agency (NZTA)
Radio Single Colenso BBDO Offensive New Zealand Comedy Festival
Radio Campaign DDB New Zealand Singstar Rocks The Warehouse
Charity Colenso BBDO Read A Book At Work New Zealand Book Council
TV Single Commercial DDB New Zealand No Country for Old Men FATSO
TV Single Commercial DraftFCB New Zealand Forensics Prime (Sky Network Television)
TV Campaigns Clemenger BBDO Wheel of Misfortune New Zealand Transport Agency (NZTA)

CAANZ 29th AXIS Awards proudly sponsored by:
TVNZ, Fairfax Media, New Zealand Post Mail Marketing Service

Admedia, Adstream, APN Outdoor, APN Print, Digital Post, Images & Sound, Liquid Studios, Oktobor, Omnigraphics, Marsden Inch Recruitment, Microsoft NZ, Native Post, Stebbing Recording Centre, The Radio Network, The Sweet Shop, Toybox, and Vodafone New Zealand

For the complete record of results and copies of electronic images from the winning campaigns please visit the CAANZ website – www.caanz.co.nz

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