TRENZ 2009 attracting visitors to New Zealand

8 May 2009

Media Release

TRENZ 2009 attracting visitors to New Zealand

The tourism industry is finding new ways to attract visitors to New Zealand.

About 75 new tourism products will be brought to the international marketplace for the first time at TRENZ 2009, New Zealand’s largest international tourism business event, taking place at Auckland’s ASB Showgrounds, 8-11 June 2009. For 26 tourism operators, it will be the first time they have attended TRENZ and promoted their products to international travel and tourism Buyers.

Tourism operators with new product and first-time exhibitors make up a significant proportion of the 270 tourism businesses at TRENZ 2009, giving the international travel trade plenty of reason to make the trip to New Zealand for the event.

“This reflects the continuing innovation and forward thinking of New Zealand’s tourism industry,” Tourism Industry Association New Zealand (TIA) Chief Executive Tim Cossar says.

TIA manages TRENZ which brings together New Zealand’s leading providers of accommodation, transport, activities and attractions to showcase the best of what New Zealand has to offer, along with the latest developments. The New Zealand operators will do business with about 260 international travel buyers and media from as far afield as China, Canada, the United Kingdom and Germany.

“In the face of a more challenging global marketplace, New Zealand tourism’s industry and individual operators need to keep our share of voice in international markets strong and TRENZ is critical in helping us to make this happen,” Mr Cossar says.

“Tourism operators are investing significantly in improving their businesses and developing new product. The goal of TRENZ is to help them maximise the returns from such investment, to drive business for our Exhibitors and the wider tourism industry,” Mr Cossar says.

For Kawarau Falls Station, Queenstown, due to open later this year, TRENZ is an important international platform to extend the reach of its marketing initiatives.

Kawarau Falls Station will include three international 5 star hotels – The Westin Queenstown, Intercontinental Queenstown and Quay West Resort Queenstown – operating alongside the second property of New Zealand’s newest 4 star hotel group, The Quadrant Hotel Queenstown. It will also include apartments, restaurants and bars in a self-contained alpine resort development, designed to rival major European and North American resorts.

“TRENZ allows us to gain international recognition from travel and tourism buyers, whom we see as absolutely essential for Kawarau Falls Station Queenstown to become one of New Zealand’s leading tourist destinations,” Director of Sales and Marketing New Zealand for the Quadrant Hotel Group, Natasha Du Plessis, says.

First time Exhibitor Harley Tours New Zealand offers a range of motorcycle tour options on legendary Harley Davidsons, on what it describes as some of the finest motorcycling roads in the world. New owners Baz and Ali Howie bought the business a year ago and are looking forward to their first TRENZ.

“We see TRENZ as a way to take the company we’ve purchased out to the international market, and we can bring the product to the client, with a Harley on our stand at TRENZ 2009,” Ali Howie says.

Long-established operator Johnston’s Coachlines Ltd is featuring their brand new product “The Ultimate Coach” at TRENZ 2009. Based in Christchurch, this luxury coach is “business class in a coach”. It is a full coach size (13.5 metres) fitted with 20 luxurious hand-crafted leather seats, bathroom and kitchen facilities, and three LCD screens for DVD viewing, complimented by a multi-channel music system.

This “Ultimate” coach is aimed at corporate events, VIP groups, small incentive groups and family touring.

Johnston’s Coachlines are the exclusive ground transport sponsor of TRENZ 2009 and say they appreciate the importance of TRENZ to showcase new products to international Buyers.

A full list of first-time Exhibitors and new product at TRENZ 2009 is below.

TRENZ 2009 is managed by TIA as agent of the Tourism Industry New Zealand Trust and in partnership with Tourism New Zealand, Air New Zealand and other industry supporters. For more information, visit www.trenz.co.nz .

Key Facts

• Tourism contributes close to 10% of gross domestic product (GDP) for New Zealand

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• Tourism directly and indirectly employs nearly one in ten New Zealanders (this includes 108,100 FTE directly and 73,100 FTE indirectly).

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• Tourism in New Zealand is a $50 million per day industry. Tourism delivers $24 million in foreign exchange to the New Zealand economy each day of the year. Domestic tourism contributes another $26 million in economic activity every day.

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• Total tourism expenditure reached $20.1 billion for the year ended March 2007. International visitor expenditure accounted for $8.8 billion or 18.3% of New Zealand’s foreign exchange earnings.

What’s new at TRENZ 2009

NB Operators listed in italics are first-time TRENZ Exhibitors. Others are bringing new products to the international marketplace for the first time.
NAME REGION WEBSITE
Abel Tasman Aqua Taxi & Abel Tasman Kayaks Nelson www.aquataxi.co.nz; www.abeltasmankayaks.co.nz

Accor Hospitality National www.accortrade.com

Adrift Outdoors Ruapehu www.adriftnz.co.nz

Aerius Helicopters Bay of Plenty www.aerius.co.nz

APTC New Zealand National www.aptc-nz.com

Auckland 123 Auckland www.bedandbreakfastnz.com; www.aucklandghosttours.com; www.supercare4u.com

Auckland Airport Auckland www.aucklandairport.co.nz

Auckland Museum Auckland www.aucklandmuseum.com

BASE National www.stayatbase.com

Bay Motel Stewart Island www.baymotel.co.nz

Blue Duck Lodges Ruapehu www.blueducklodge.co.nz

Bolton Hotel & Paihia Beach Resort Wellington & Northland www.boltonhotel.co.nz; www.paihiabeach.co.nz

Boutique Hotels & Lodges NZ National www.boutiquehotels.co.nz

Canterbury Trails Ltd Christchurch & Canterbury www.canterburytrails.co.nz

Commonage Villas Queenstown www.commonagevillas.com

Crystal Mountain Auckland www.crystalmountain.co.nz

Culture North Northland www.culturenorth.co.nz

Explore NZ Auckland www.explorenz.co.nz

Farewell Spit Eco Tours Nelson www.farewellspit.co.nz

Fullers Group Ltd Auckland www.fullers.co.nz

Greenhill Retreats Hawke’s Bay www.greenhillretreats.com

Haka Tours National www.hakatours.com

Harley Tours New Zealand National www.harleytoursnewzealand.co.nz

Hobbiton Movie Set & Farm Tours Matamata www.hobbitontours.com

Hurakia Lodge Auckland www.hurakialodge.com

InterCity Group (NZ) Ltd Northland www.intercity.co.nz

International Antarctic Centre Christchurch www.iceberg.co.nz

Jet Stream Tours NZ Ltd Christchurch & Canterbury www.jetthrills.com

Johnston’s Coachlines Ltd National www.johnstons.co.nz

Karapiro Cruiser Waikato/Waitomo www.karapirocruiser.co.nz

Kawarau Falls Station Queenstown www.kawaraufallsstation.com

Matakana Coast Wine Country Auckland www.matakanacoast.com

Millbrook Resort Queenstown www.millbrook.co.nz

Million Dollar Cruise Queenstown www.milliondollarcruise.co.nz

Mokai Gravity Canyon Manawatu www.gravitycanyon.co.nz

Mount Cook Ski Planes Mt Cook/Mackenzie www.mtcookskiplanes.com

Nakedbus National www.nakedpassport.com

Navigate Oceania National www.navigateoceania.com

New Zealand Journeys (2007) Ltd National www.nzjourneysltd.co.nz

Nomad Safaris Queenstown www.nomadsafaris.co.nz

NZ Food & Wine Golf Spa Tourism Networks National www.bestofgolfnewzealand.com

Omaka Aviation Heritage Centre Marlborough www.omaka.org.nz

Orokonui Ecosanctuary Dunedin www.orokonui.org.nz

Over the Top – the helicopter company Queenstown www.flynz.co.nz

Pa Harakeke Eco-Cultural Centre Ruapehu www.paharakeke.co.nz

Parkhill Luxury Accommodation Hawke’s Bay www.parkhillestate.co.nz

Pure Adventure Queenstown Ltd Queenstown www.pureadventurequeenstown.com

Queenstown Heritage Tours Ltd Queenstown www.queenstown-heritage.co.nz

Rainbow Springs Kiwi Wildlife Park Rotorua www.rainbowsprings.co.nz

Ralston Marketing National www.ralston-marketing.co.nz

Remarkables Lodge Queenstown www.remarkables.co.nz

River Rats Raft & Kayak Rotorua www.riverrats.co.nz

Salt Air Ltd Northland www.saltair.co.nz

Scenic Hotel Group National www.scenichotelgroup.co.nz

Select Hotels & Resorts International National www.selecthotels.com

Shantytown West Coast www.shantytown.co.nz

Skippers Canyon Jet Queenstown www.skipperscanyonjet.com

SKYCITY Entertainment National www.skycity.co.nz

Te Puia Rotorua www.tepuia.com

Te Urewera Rainforest Route Rotorua www.teurewera.co.nz

The Great New Zealand Travel Company National www.greatnztravel.com

The Park Travellers’ Lodge Ruapehu www.the-park.co.nz

The Rock Overnight Cruise Northland www.rocktheboat.co.nz

Tidal Waters Loglodge Gisborne www.tidalwatersnz.com

TIME Unlimited NZ Tours & Travel Auckland www.newzealandtours.travel

Toga Hospitality National www.togahotels.com.au

Tongariro Lodge Lake Taupo www.tongarirolodge.co.nz

WAIMARINO.COM Bay of Plenty www.waimarino.com

Waitangi Treaty Grounds Northland www.waitangi.net.nz

WAKA TAI-A-MAI Heritage Journeys Northland www.taiamaitours.co.nz

Waka Toa Enterprises Ltd Eastland www.wakatoa.com

Wilsons Abel Tasman National Park Nelson www.abeltasman.co.nz

ZEALANDIA: The Karori Sanctuary Experience Wellington www.sanctuary.org.nz

Zest Food Tours of NZ Wellington www.zestfoodtours.co.nz

Ends

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