"Nothing to Hide" TV Ad Campaign Goes Live

Media Release
10 May 2009

Air New Zealand’s "Nothing to Hide" TV Ad Campaign Goes Live

Air New Zealand tonight launches its latest TV advertising campaign, “nothing to hide”.

The campaign features more than ninety Air New Zealanders, eight of whom were chosen for starring roles and were brave enough to swap their real uniforms for a body painted version! Chief Executive Officer Rob Fyfe also makes a cameo appearance in full body-paint.

The campaign is designed to differentiate Air New Zealand from those competitors who levy additional charges if a passenger wants to simply check a bag or have a drink.

Air New Zealand airfares have nothing to hide, with airfares including baggage allowances and refreshments.

The advertisement will first screen tonight (Sunday) at 7.40pm on TV2 during The Amazing Race, and 8.20pm during Bro’town on TV3.

ENDS

Notes to the Editor
• The commercial’s backing soundtrack is by Kiwi songstress Gin Wigmore and appropriately titled “Under My Skin”.
• The first of Air New Zealand’s “nothing to hide” campaign appeared on airport based billboards around the country and in newspapers, featuring a body painted pilot.
• Click here to see “behind the scenes” footage of filming http://www.youtube.com/watch?v=GnhVcD74i14

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