TRENZ 2009 – a luxury experience

14 May 2009

Media Release

TRENZ 2009 – a luxury experience

Everybody needs some luxury in their lives and New Zealand has plenty to offer international travellers looking for something special.

Almost 80 of New Zealand’s most luxurious tourism products will be represented at TRENZ 2009, New Zealand’s largest international tourism business event, taking place at Auckland’s ASB Showgrounds, 8-11 June 2009.

They will be showcasing luxury accommodation, activities, transport and tours to about 260 international travel buyers and media from as far afield as China, Canada, the United Kingdom and Germany. Buyers invited to attend TRENZ 2009 include specialist luxury travel buyers whose clients include the world’s wealthiest travellers.

“New Zealand’s luxury tourism sector is unique in the international marketplace in its blend of world-class facilities and unmatched scenery combined with genuine Kiwi friendliness. It is an exclusive but high value sector which we will be celebrating at TRENZ 2009,” Tourism Industry Association New Zealand (TIA) Chief Executive Tim Cossar says.

TIA manages TRENZ which brings together about 270 of New Zealand’s leading providers of accommodation, transport, activities and attractions to showcase the best of what New Zealand has to offer, along with the latest developments.

“We have extra luxury product at TRENZ 2009, following our decision last year to hold the specialist luxury tradeshow, PURE LUXURY New Zealand, biennially,” Mr Cossar says.

“We are putting effort into promoting the presence of luxury product to international buyers, through offering luxury exhibitors a special section at TRENZ. A number of luxury operators have taken advantage of this, while others have chosen to be grouped with other tourism operators from their regions but highlighted as luxury operators within those regions,” Mr Cossar says.

“We are also holding separate networking events for luxury exhibitors and buyers, to maximise their business opportunities.”

Garrick Emms of the New Zealand Lodge Association says that attending TRENZ provides valuable opportunities for the lodges in his group to grow their business.

“TRENZ provides a forum where a cross-section of international agents and contacts are present. Traditionally the lodge guest would have ‘lodge hopped’ around the country, staying exclusively at lodges. Now there is much more of a mix and match approach. The standard itinerary will include lodges, high quality B&Bs, villa accommodation and exclusive holiday homes. In addition, there are the guests who are looking to celebrate a special occasion and will happily treat themselves to a couple of nights in a lodge,” Mr Emms says.

“This means that luxury properties need to be continually presenting themselves to a cross-section of agents, not just the lodge specialists. This is the benefit provided by attending TRENZ.”

Tim Barrow from helicopter operator HELiPRO agrees, saying TRENZ features heavily in his company’s marketing calendar. It is an opportunity to develop new relationships with travel buyers and cement existing relationships.

“Tourism is a team effort. A number of inbound tour operators attending TRENZ use our product as part of their itineraries – it’s good for them to have operators at TRENZ who they can refer buyers to,” Mr Barrow says.

For brand-new Hurakia Lodge on Rakino Island in Auckland’s Hauraki Gulf, this will be their first TRENZ. Owner John MacCulloch says the event is a chance for him to bring the exclusive property to the international marketplace.

“This luxuriously secluded escape is only six minutes away from Auckland city by helicopter or 35 minutes by boat. The villa boasts spectacular sea views and tranquil surroundings. There is no road access to Hurakia, ensuring complete privacy and providing 8 hectares of island sanctuary to enjoy as you please,” Mr MacCulloch says.

Kim Carpenter of Millbrook Resort, Queenstown, says the opportunity to communicate one-on-one with buyers at TRENZ is critical to Millbrook.

“It allows us to talk about our recent developments that will attract new and returning guests,” he says.

A full list of luxury operators at TRENZ 2009 is below.

TRENZ 2009 is managed by TIA as agent of the Tourism Industry New Zealand Trust and in partnership with Tourism New Zealand, Air New Zealand and other industry supporters. The Ministry of Tourism is also a major supporter of TRENZ 2009. For more information, visit www.trenz.co.nz .

Key Facts

• Tourism contributes close to 10% of gross domestic product (GDP) for New Zealand

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• Tourism directly and indirectly employs nearly one in ten New Zealanders (this includes 108,100 FTE directly and 73,100 FTE indirectly).

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• Tourism in New Zealand is a $50 million per day industry. Tourism delivers $24 million in foreign exchange to the New Zealand economy each day of the year. Domestic tourism contributes another $26 million in economic activity every day.

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• Total tourism expenditure reached $20.1 billion for the year ended March 2007. International visitor expenditure accounted for $8.8 billion or 18.3% of New Zealand’s foreign exchange earnings.

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Visit www.tianz.org.nz for more information.

Luxury Exhibitors at TRENZ 2009
NAME REGION WEBSITE
Explore NZ Auckland www.explorenz.co.nz

Hilton Auckland Auckland www.hilton.co.nz

Hurakia Lodge Auckland www.hurakialodge.com

SKYCITY Grand Hotel Auckland www.skycity.co.nz

The Langham Auckland Auckland www.langhamhotels.com

The Westin Auckland Lighter Quay Auckland www.westin.com/auckland

Lake Okareka Lodge by lebua Rotorua www.lebua.com

www.okareka.co.nz

Volcanic Air Safaris Rotorua www.volcanicair.co.nz

Greenhill Retreats Hawke’s Bay www.greenhillretreats.com

Mangapapa Petit Hotel Hawke’s Bay www.mangapapa.co.nz

Commonage Villas Queenstown www.commonagevillas.com

Glacier Southern Lakes Helicopters Queenstown www.glaciersouthernlakes.co.nz

Kawarau Falls Station, Queenstown Queenstown www.kawaraufallsstation.com

Millbrook Resort Queenstown www.millbrook.co.nz

Nomad Safaris Queenstown www.nomadsafaris.co.nz

Over The Top – the helicopter company Queenstown www.flynz.co.nz

Pure Adventure Queenstown Ltd Queenstown www.pureadventurequeenstown.com

Remarkables Lodge Queenstown www.remarkables.co.nz

Sofitel Queenstown Hotel & Spa (represented by Accor Hospitality) Queenstown www.accortrade.com

Totally Tourism Queenstown www.totallytourism.co.nz

Fiordland Lodge Fiordland www.fiordlandlodge.co.nz

Bolton Hotel & Paihia Beach Resort Wellington & Bay of Islands www.boltonhotel.co.nz

www.paihiabeach.co.nz

HELiPRO National www.helipro.co.nz

Navigate Oceania, representing:

• Cavalli Island Retreat & Spa, Northland
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• Bay of Islands Lodge, Northland
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• Waipoua Lodge, Northland
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• Missionhills, Northland
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• Paihia Beach Resort & Spa, Northland
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• Takatu Lodge & Vineyard, Auckland
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• Vanquish, Hauraki Gulf
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• Cotter House, Auckland
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• The Boatshed, Auckland
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• Hamurana Country Estate, Rotorua
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• Treetops Lodge & Wilderness Estate, Rotorua
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• Chalet Eiger, Taupo
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• Greenhill Lodge, Hawke’s Bay
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• Millar Road & Esther’s Place, Hawke’s Bay
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• Ohtel, Wellington
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• Edenhouse, Nelson
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• Wapiti Park Homestead, West Coast
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• Claremont Country Estate, Canterbury
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• Huntley House, Christchurch
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• Elm Tree House, Christchurch
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• Takaro, Te Anau National www.navigateoceania.com

New Zealand Lodge Association, representing:

• Kauri Cliffs Lodge, Northland
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• Eagles Nest Lodge, Northland
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• Earthsong Lodge, Great Barrier Island
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• Kawaha Point Lodge, Rotorua
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• Lake Taupo Lodge, Taupo
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• Huka Lodge, Taupo
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• The Farm at Cape Kidnappers, Hawke’s Bay
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• Greenhill Lodge, Hawke’s Bay
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• Timara Lodge, Marlborough
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• Lake Brunner Lodge, West Coast
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• Sherwood Lodge, Canterbury
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• Grasmere Lodge, Canterbury
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• Claremont Country Estate, Canterbury
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• Otahuna Lodge, Canterbury
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• Pen-y-bryn Lodge, Oamaru
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• Whare Kea Lodge, Wanaka
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• Tiritiri Lodge, Wanaka
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• Blanket Bay, Queenstown
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• Remarkables Lodge, Queenstown
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• Corstorphine Lodge, Dunedin
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• Fiordland Lodge, Fiordland National www.lodgesofnz.co.nz

Boutique Hotels & Lodges NZ, representing:

• Tahi Beach, Northland
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• Aachen House Boutique Hotel, Auckland
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• The Boatshed, Auckland
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• Lodge 199, Rotorua
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• Accolades Boutique Hotel, Rotorua
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• Point View Lodge, Taupo
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• The Charlotte Jane, Christchurch
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• Lime Tree Lodge, Wanaka
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• Queenstown Park Hotel, Queenstown National www.boutiquehotels.co.nz

Select Hotels & Resorts International, representing:

• Select Braemar Lodge & Spa, Canterbury
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• Hanmer Springs, Canterbury
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• Queenstown Park Boutique Hotel, Queenstown
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• Carrington Resort, Northland
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• Kourawhero Country Lodge, Auckland
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• Mangapapa Petit Hotel, Hawke’s Bay
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• Huntley House, Canterbury
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• Grasmere Lodge, Canterbury
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• Millbrook Resort, Queenstown
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• Fiordland Lodge, Te Anau
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• The Point Villas, Taupo
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• The Hart Lodge, Bay of Plenty
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• Edgewater Resort, Wanaka National www.selecthotels.com

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