Fine Food Show Coming To New Zealand

MEDIA RELEASE 14 MAY 2009

FINE FOOD SHOW COMING TO NEW ZEALAND

North Port Events Partners with Diversified Exhibitions Australia

In a coup for the New Zealand exhibition industry, North Port Events will launch Fine Food, Australia’s leading event for the food, drink and equipment sector, in Auckland in June 2010.

Founder and organiser of immensely popular consumer exhibition, The Food Show, North Port Events has partnered with Diversified Exhibitions, the organiser of Fine Food Australia, to bring Fine Food New Zealand to the local market.

Planned as a biennial event, Fine Food New Zealand intends to unite and revitalise the New Zealand food service industry, and contribute to its ongoing development by encouraging the development of national and global connections and networks.

“Fine Food New Zealand will be more sophisticated and more international than current events servicing the food industry, while also providing an important and professional platform to showcase and appreciate our home-grown, premier wares,” said Dona White, CEO, North Port Events.

Fine Food New Zealand will bring together distributors and buyers from food, drink and equipment companies in New Zealand, Australia and around the world. The event will give exhibitors the opportunity to interact with thousands of retail and foodservice buyers on a face-to-face basis. Buyers will be able to discover new food and beverage products, see state-of-the-art equipment, gain inisght on international trends and learn new skills and techniques in a highly dynamic environment.

Launched in 1984, Fine Food Australia takes place in Sydney, Melbourne, Brisbane and Perth, and is recognised as the pre-eminent food industry exhibition in Australia, enjoying a growing exhibitor and visitor base.

“As well as strong indicators that New Zealand is hungry for a food trade event, we know that many of our Australian and other international exhibitors and visitors are very keen to expand into this market,” said Matthew Pearce, CEO, Diversified Exhibitions.

The partnership between the two companies brings together a powerful combination of experience and expertise with staging highly successful food events. Diversified Exhibitions Australia has developed a leading brand and North Port Events have an intimate knowledge of the local environment. This strategic union will ensure that Fine Food New Zealand upholds both companies reputations for staging quality, innovative events and delivers positive outcomes for all concerned.

Fine Food New Zealand will take place 13-15 June 2010 at the ASB Showgrounds in Auckland. For further information and show updates visit www.finefoodnz.co.nz

ABOUT NORTH PORT EVENTS

North Port Events is a specialist exhibition company that runs some of New Zealand’s most successful exhibitions including The ASG Parent and Child Show and The Food Show. The company was founded in 1993 and is based in Auckland, New Zealand.

ENDS

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