NZPA Selects DTI Content Publisher

New Zealand Press Association Selects DTI Content Publisher

Pacific Region’s Oldest News Agency Updates Technology To Deliver Multimedia Content To Multiple Channels

Springville, Utah – 20 May 2009: Digital Technology International (DTI™) today announced it has signed an agreement with the New Zealand Press Association (NZPA) for the supply of its DTI ContentPublisher publishing solution. This is DTI’s first customer in New Zealand and strengthens its position in the Asia Pacific region.

NZPA, New Zealand’s national news agency, says it required a single multimedia solution that would enable it to fully exploit the advantages and opportunities provided by the Internet for developing news products, as well as expanding its multimedia news operations. It also needed a solution that would maximize productivity by automating news editing and delivery processes, both to its commercial customers as well as to its news and image websites.

Simon Randall, NZPA Manager Commercial Services, said, “Our 24/7 integrated newsroom requires comprehensive, easy-to-use tools to deliver multimedia content and wire feeds - including breaking news, weather, sports, financial information and entertainment - to a demanding audience, fast. The new DTI system will enable us to do that.

``Importantly, it will also enable us to create new products and services.’’

The NZPA newsroom processes thousands of different pieces of information every 24 hours, compiled from the news resources of its staff, overseas wire services and other sources such as the New Zealand Stock Exchange.

David Page, Director of DTI Asia Pacific, states: ``The requirements for wire service agencies differ to those of traditional newspapers. Their need to provide high volumes of news content to a variety of different channels is, however, the same. We are delighted to have been selected by NZPA to provide its next generation newsroom technology.’’

About DTI ContentPublisher
DTI™ ContentPublisher is an entire suite of highly efficient software tools that facilitate everything a modern newsroom might need, from editorial budgeting, content creation, wire, blogs, picture management, automated pagination, digital publishing to Web, mobile and SMS. It manages the seamless flow of content from a full spectrum of news sources, including local and remote writers, citizen journalists, and media contributors – to any platform.

Sitting at the heart of DTI ContentPublisher is a single high performance multi-dimensional Caché object database from InterSystems. This single solution design for all media types simplifies content management, and saves cost. It also provides the ultimate in print and digital publishing synergy.

About New Zealand Press Association
Established in 1879, NZPA is New Zealand's national news agency. It is owned by the country's daily newspaper publishers and supplies them with a 24x7 national and international news service and breaking news images. It also supplies news and news packages to television, radio, websites and commercial clients, and a range of media monitoring and press release distribution services to corporate and government clients.

NZPA has more than 35 journalists based at its Wellington head office in Wellington as well as bureaus at the national Parliament, Auckland, and Sydney, Australia, with a network of stringers around the world.

About Digital Technology International
Digital Technology International (DTI™) delivers audience-centric Web, print, and mobile solutions to publishers around the world. The company's unique technology and professional services help media organizations engage audiences by delivering targeted news, ads and entertainment. Whether onsite or via SaaS (Software as a Service), DTI software helps customers generate new revenue, reduce costs, manage resources, and make more informed business decisions. Its solutions are successfully implemented at more than 2.000 customer sites around the globe. DTI is headquartered near Salt Lake City, USA, with offices in Australia, Brazil, Canada, Denmark, Finland, Germany, Norway, Panama, Sweden, the United Kingdom and USA. DTI may be found on the web at: www.dtint.com.

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