Enormous response to Harcourts’ mention in report

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Enormous response to Harcourts’ mention in leading real estate authority’s trends report

2 June 2009: An enormous response has followed Harcourts’ identification earlier this year by leading world real estate authority Stefan Swanepoel as one of four international real estate brands leading the charge in expanding internationally.

Harcourts International‘s Head of International Growth Aaron Hodson says being showcased in the 2009 Swanepoel Trends Report has helped to generate interest from high profile real estate organisations from all over the world, including a number of applications for master licences.

“The interest we’ve had from around the globe, including South America, India and the United States, has been tremendous since our inclusion in the Swanepoel report, which names Harcourts as one of four companies who best exemplify the race towards becoming a global real estate company,” he says.

As announced in when the report was released earlier this year Mr Swanepoel describes Harcourts’ success as amongst other things being based on a “people-oriented culture” that has resulted in a turnover rate that is significantly lower than the industry average.

“A youthful Gen X culture has energized the company’s drive, creativity and passion. That cultural mindset is further defined by a clear purpose and a business philosophy that flows down through the organization in the form of four very simple but specific values that are constantly communicated: People first; Doing the right thing; Being courageous; and Fun and laughter,” the report says.

Today the Harcourts group has more than 600 offices, approximately 4000 sales consultants, 1500 support staff and an annual sales volume in excess of $18 billion (fiscal 2008/9).

The largest real estate group in New Zealand and the fastest growing in Australia Harcourts currently has offices in a total of nine countries: New Zealand, Australia, Fiji, Indonesia, Singapore, Zambia, China, South Africa and Botswana.

Stefan Swanepoel is widely recognised as a leading visionary on trends and change in the real estate industry.  Both an author and speaker his credits include the 1998 Amazon.com bestseller Real Estate confronts Reality (1997), the sequel Real Estate confronts the Future (2004) and the Swanepoel TRENDS Report (2006, 2007, 2008 and 2009).

Before making California his home, Mr Swanepoel lived on three continents and developed a broad international business background including serving as CEO, President or senior executive of various businesses. Today Mr Swanepoel is Chairman and CEO of RealtyU® Group, Inc. the largest career development company serving the real estate industry, as well as CEO of RealSure, Inc,. a leading management consulting company.

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