Data growth poses challenges for corporates

New Zealand and Australia created 14 billion gigabytes of data in 2008

Data growth poses challenges for corporates according to EMC

Annual digital information generation in New Zealand and Australia amounted to 14,025,600,000 gigabytes in 2008 according to findings released today by EMC Corporation.

Digital data generated in New Zealand and Australia last year is the equivalent of:

3,506,400,000 fully-loaded Apple iPods
259,200,000 fully-loaded Blu-ray DVDs
86,400 trillion Twitter feeds
138,240 trillion online bank transactions
5 trillion digital photos

David Webster, President, Australia and New Zealand, EMC, said the amount of digital data created locally would skyrocket during the next few years.

With initiatives such as Australia’s ‘National Broadband Network’ on the horizon, our cousins on the other side of the Tasman are on the edge of an explosion in digital information unrivalled since the uptake of the Internet,” Webster said.

“Organisations are going to have to find innovative ways to manage, secure and protect this information during the next few years. There will be an enormous onus on companies and vendors, such as EMC, to find ways to accommodate this growth.”

John Brand, Research Director of Asia Pacific analyst firm Hydrasight, confirmed "the coming years will be particularly challenging for local organisations as they seek to improve their information management practices".

"As the volume of digital information needing to be managed continues to increase, organisations are being forced to look at new methods and technologies that reduce information management costs and complexity. IT budgets are continually under pressure to balance the demands between the amount of information to be managed and the resources available to manage it. Now, more than ever, organisations must look at alternative strategies and tools for managing information to ensure they can meet the demands of this hyper-growth of information".

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