TRENZ 2009 promotes NZ on international stage

5 June 2009
Media Release

TRENZ 2009 promotes NZ on international stageThe $20.1 billion tourism industry’s biggest annual event opens in Auckland on Monday, with the goal of keeping New Zealand top of mind with international travellers.

TRENZ 2009 will showcase 270 leading New Zealand tourism operators to 260 international travel and tourism buyers, as well as 30 international media representatives. It takes place at Auckland’s ASB Showgrounds 8-11 June.

Over four days, the New Zealand operators will meet the buyers in a series of 15 minute business appointments, where they will negotiate agreements on accommodation, transport, tours and activities they can sell to their clients over the next two or three seasons. All New Zealand’s major tourism markets, including Australia, UK, USA, China and Japan, will be represented.

“Now, more than ever, New Zealand tourism’s industry needs keep our share of voice in international markets strong and TRENZ 2009, New Zealand’s flagship tourism trade show, is critical in helping us to make this happen,” Tourism Industry Association New Zealand (TIA) Chief Executive Tim Cossar says.

“Tourism is a fundamental contributor to New Zealand’s economy and way of life. It delivers $24 million in foreign exchange to our economy every single day and supports the jobs of one in ten New Zealanders. In these challenging economic times, we need to do all we can to support this important sector,” Mr Cossar says.

TRENZ 2009 in numbers

TRENZ is one of the largest events held in New Zealand each year. Over the four days of the event:

• up to 1200 people will be on site each day
• they will meet in up to 15,810 appointments
• well over 3200 cups of coffee will be drunk – vital fuel as...
• an average buyer is likely to walk about 17,000 steps a day (as measured by a buyer wearing a pedometer in 2007)
• delegates will receive a total of 260 trolley bags and 740 satchels
• more than 2.3km of panelling is erected around the 11,100 square metre exhibition space.

TRENZ 2009 is managed by TIA as agent of the Tourism Industry New Zealand Trust and in partnership with Tourism New Zealand, Air New Zealand and other industry supporters. The Ministry of Tourism is also a major supporter of TRENZ 2009. For more information, visit www.trenz.co.nz .

Key Facts

• Tourism contributes close to 10% of gross domestic product (GDP) for New Zealand

• Tourism directly and indirectly employs nearly one in ten New Zealanders (this includes 108,100 FTE directly and 73,100 FTE indirectly).

• Tourism in New Zealand is a $50 million per day industry. Tourism delivers $24 million in foreign exchange to the New Zealand economy each day of the year. Domestic tourism contributes another $26 million in economic activity every day.

• Total tourism expenditure reached $20.1 billion for the year ended March 2007. International visitor expenditure accounted for $8.8 billion or 18.3% of New Zealand’s foreign exchange earnings.

Visit www.tianz.org.nz for more information.

ENDS

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