Business Tourism On the Up

PRESS RELEASE

Business Tourism On the Up

Auckland, July 16 2009: Business tourism is currently holding steady in the economic climate and the outlook for the coming year is strong.

“Looking ahead over the next six to twelve months, both international and domestic conference and incentive bookings are looking reasonably healthy,” says Alan Trotter, CEO of Conventions & Incentives New Zealand (CINZ). “Admittedly the industry has found the last year or so challenging, but I think the worst of the trough is over and we are on the way up.

“With an international standard national convention centre looking likely for Auckland, strengthening Australian and domestic bookings and a sound base of international association business to build on the industry is starting to take shape again.”

Mr Trotter adds that the CINZ driven Government funded Conference Assistance Programme (CAPS) is working hard behind the scenes to maintain and build the strong international association conference base.

CAPS offers free advice to research and write international Association conference bids and since April 2005 CAPS secured association conferences have injected $140.45 million dollars into the New Zealand economy.

“For every $1 invested in CAPS we are seeing a $100 return straight back into the economy which is very pleasing,” Mr Trotter says. “A total of 16 international conference bids went ahead over the last year with 11 of these successful and worth more than $18 million to the economy.”

Mr Trotter adds that the upcoming MEETINGS 2009 event that showcases 170 of New Zealand’s conference and incentive suppliers to overseas and local buyers will provide a much needed boost to business tourism throughout the country.

“More than $25 million dollars worth of business is usually booked during the 2 ½ day annual tradeshow, with a further $160 million secured over the next year or so from leads established at the show.”

MEETINGS 2009 is being held on July 21, 22 and 23 at SKYCITY Auckland Convention Centre and showcases a diverse range of New Zealand’s key destinations, venues, products and services for conferences, meetings, exhibitions, events and incentive travel programmes.

For more information visit www.meetings.co.nz

ENDS

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