3 News Record Ratings, Sunrise Audience Grows

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FOR IMMEDIATE RELEASE
Monday, 3 August 2009

3 News Achieves Record Ratings And Sunrise Audience Grows

July has seen 3 News strengthen its lead over competitor One News in key audience demographics.

3 News has hit a record high of audience ratings for a month in both 18-49 and 25-54 demographics. Meanwhile, One News has recorded its lowest ever audience share in these demographics.

Amongst 18-49 year olds 3 News held a 35.1% share of the audience compared with One’s 26.2% (a decline of 18% compared to July 2008).

In TV One’s target audience of 25-54 year olds 3 News led the audience with a 34.2% share, compared with One’s 31.4% share (a decline of 17% compared to July 2008).

There has also been dramatic change in the Waikato/Bay of Plenty region, which has seen 3 News up 53% from a year ago to a 36.8% share amongst 18-49 year olds. One News declined in the region by 41% over the same period to 27.2 %.

“July has been an excellent month for us overall. The Waikato/Bay of Plenty has historically been a challenging region for TV3, but it’s great to see viewers in that area following the nationwide trend of choosing 3 News as their preferred news source,” said TV3 Director of News and Current Affairs, Mark Jennings.

Sunrise has also enjoyed growth from a year ago. Among 18-49 year olds the programme’s audience share is up 65% compared to July 2008. In Auckland Sunrise share is up 83% from a year ago among 18-49 year olds.

“The entire Sunrise team has been working incredibly hard – and it’s really good to see the audience responding to that effort and watching the show in greater numbers,” said Mr Jennings.

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MediaWorks NZ Limited is a subsidiary of HT Media Holdings Limited.

MediaWorks (website: www.mediaworks.co.nz) is New Zealand’s leading private sector broadcast and online media company. Through its specialist divisions – MediaWorks TV, MediaWorks Radio and MediaWorks Interactive, it owns and operates the TV3 and C4 television networks, national radio brands The Edge, The Rock, More FM, Kiwi FM, RadioLIVE, BSport, Solid Gold, The Breeze and Mai FM, plus several local radio stations, and a family of websites.

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