Key Management Appointment At Beam Global (NZ)

Key Management Appointment At Beam Global (NZ)

Friday, 14 August, 2009

AUCKLAND, NEW ZEALAND: Steve Inch, Managing Director, Beam Global (NZ) Ltd, today announced the key appointment of senior marketing and sales specialist Rene Bros, effective immediately.

Bros joins Beam Global (NZ) in the newly created role of Marketing Director and brings with him a wealth of experience derived from high profile international positions in the United Kingdom, the Middle East and, most recently, New Zealand.

More specifically, he has held a number of senior roles within the liquor industry as a brand owner, Creative Agency Director and Distributor, coupled with valuable experience working with Beam Global brands as Liquor Sales and Marketing Manager for Unilever Plc in Dubai.

“Renespent three years as Country Manager for 42Below Ltd with responsibility for the sales and marketing function within the local market, including developing their award-winning creative and then delivering it to market. His achievements as a key component within the 42Below commercial success story speak for themselves,” says Inch.

“I’m confident he can apply that same level of strategic aptitude and skill to both our business and brands. His key remit will be to further enhance our core area of expertise - brand building - and ensure we are leading the market in the activation of our portfolio of spirits, RTDs and liqueurs via specialty retailers and on-premise venues,” he adds.

Beam Global is a key business unit of Fortune Brands, a leading consumer brands company with annual sales exceeding $US 8 billion that is committed to investing in the NZ market for the long term.

Beam Global (NZ) markets and distributes a wide range of iconic spirits & liqueur brands which include Jim Beam (World’s No.1 bourbon, NZ’s No.1 bourbon and No. 1 spirit brand), Canadian Club (NZ’s No.1 Canadian whiskey), The Famous Grouse (Scotland’s No.1 blended whisky) and Sauza (Mexico’s leading tequila), alongside a premium range of third party brands.

ENDS

© Scoop Media