Harcourts’ website reflects returning confidence

  MEDIA RELEASE

Harcourts’ website record reflects returning confidence

20 August 2009: Last month Harcourts’ New Zealand website attracted its highest ever number of unique visitors, reflecting the returning confidence in New Zealand real estate according to Harcourts New Zealand CEO Bryan Thomson.

According to the latest statistics from Nielsen Online Market Intelligence the www.harcourts.co.nz website received 175,453 unique visitors in July.

This was a record for the Harcourts New Zealand website and also once again confirmed it is most visited real estate brand’s website in the country – an impressive 44% ahead of its nearest rival.

Mr Thomson says the latest website statistics are a good “lead indicator”, given online searching is now said to be the first point of entry into the market for most property buyers.

“For the past few months Harcourts has been reporting a good volume of sales when compared with the previous year and these latest website statistics suggest that those volumes may lift further in spring.”

“They also back up the anecdotal feedback from Harcourts business owners and sales consultants around the country who are reporting that confidence in the real estate market appears to have returned and that this is seeing more buyer enquiry and sales.” 

According to the latest statistics released by Nielsen Online, Harcourts is the most visited real estate brand website in the country and ranks third overall behind real estate portals www.trademe.co.nz/property and www.realestate.co.nz (which Harcourts listings are included on).

In addition, according to a nationwide survey of homeowners by The Nielsen Company, Harcourts – which is New Zealand’s largest real estate group - has the highest awareness and is the most preferred real estate brand in the country.

ENDS

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