Ogilvy NZ launches RedWorks

Media Release 14 September 2009

Ogilvy NZ launches RedWorks

RedWorks is a new state of the art production agency created by Ogilvy NZ. This is an integrated communications agency, specialising in design, print management solutions and production. RedWorks, which features a powerful new production management technology, 10 broadcast video editing suites, 3-D animation capability, audio production, photography, artwork/photo retouching expertise and online production, opens its doors today. Concurrent with the launch, Ogilvy NZ is merging its Ponsonby-based agency, OgilvyMetro, into RedWorks. OgilvyMetro’s Paul Manning, who becomes RedWorks Executive Director, describes the merger as consolidating resource, providing the best possible service delivery for all clients.

“There is nothing in the New Zealand market like RedWorks,” explains Manning. “We have a 16 hour per day production facility with a RedWorks Express Team who will handle fast turnaround, functional tasks at low cost.”

Ogilvy NZ is already the clear leader in this area and by combining the nimble communications agency with Ogilvy’s existing infrastructure to create something totally new is exciting for Manning and Siobhan Partington GM of RedWorks.

“We recognize the fact that a great creative idea deserves flawless execution,” Siobhan describes. “We decided to tackle that challenge head on by building a unique production facility pulling everything together under one roof and under one banner. We have introduced systems and technology that will streamline delivery and ultimately help our clients stretch their budgets further.”

“At its core, RedWorks will have New Zealand’s largest studio and production facility,”

Manning continues. “By creating RedWorks, we’re aggressively leveraging our resources and buying power to lower the cost of production, maximise accuracy and significantly reduce turnaround time. Our clients are excited by this initiative and fully supportive of it.” RedWorks launches with approximately 50 staff in Auckland and Wellington. All Ogilvy NZ studio and print production will be sourced out of RedWorks, making it New Zealand’s single largest ad agency print buyer. The agency, which is modeled on similar proven entities within the Ogilvy Worldwide network, will be temporarily situated at Ogilvy NZ’s Stanley St premises in Auckland while permanent offices are located and fitted out.

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