Russian Standard Founder Arrives In NZ

Russian Standard Founder Arrives In NZ To Present Premium Vodka

Roustam Tariko celebrates the launch of Russia’s Number 1 Premium Vodka in New Zealand

New Zealand, 17 September 2009: Russian entrepreneur Roustam Tariko formally launched Russian Standard Vodka in Auckland this afternoon.

Roustam Tariko is the founder of Russian Standard, one of Russia’s fastest growing and most dynamic enterprises, with leading positions in banking, insurance, premium vodka and spirits distribution.

He made history when he created Russian Standard Vodka and combined Russia’s best vodka making traditions with modern distilling techniques. This high level of craftsmanship led to an unprecedented response in Russia and enabled the brand to expand globally into over 65 countries.

Roustam Tariko built his consumer brand to represent a new standard of excellence in Russia and is pleased to bring this brand to New Zealand.

“I am very proud to bring Russia’s number one premium vodka to New Zealand,” said Roustam Tariko, “I believe New Zealand vodka connoisseurs will really embrace Russian Standard - an authentic Russian brand from the homeland of vodka.”

Russian Standard is consistently ranked one of the world’s fastest growing spirits brands. Setting a new standard of excellence in the vodka industry, the brand has experienced extraordinary growth, surpassing the two million case milestone in 2008 and earning the recognition by The Spirits Business (May 2009) as the fastest growing global vodka brand.

Steve Inch, Managing Director, Beam Global (NZ) said, “Russian Standard Vodka is entering the New Zealand market during a period of healthy growth in the vodka category. The brand’s authenticity and high quality production will be noticed by New Zealand vodka aficionados and consumers looking for affordable luxury. We are thrilled that Russian Standard has joined our diverse portfolio.”

Russian Standard and its distributors Beam Global New Zealand have set the ambitious goal of achieving a leading market position within two years in New Zealand.

Three Russian Standard brands - Russian Standard Original, Russian Standard Platinum and IMPERIA Vodka - are all being launched in New Zealand:

- Russian Standard Original is produced according to Dmitri Mendeleev’s original 1894 formula, using only the best winter wheat and blended with glacial waters from Lake Ladoga, resulting in a smooth spirit with truly Russian character
- Russian Standard Platinum is distilled and refined through an exclusive silver filtration process and is an example of pure perfection in vodka production
- Russian Standard Imperia is the ultimate in luxury, using an eight-times distillation process and exclusive quartz filtration system

In addition to New Zealand, Beam Global distributes Russian Standard Vodka in Australia, Canada, Singapore, Malaysia, Indonesia, Thailand, Vietnam, Cambodia, Myanmar, Laos and the Philippines.

ENDS

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