RTO joint venture funding a huge opportunity

Media release – RTO joint venture funding a huge opportunity

The Government announcement that $5 million of the $20 million additional funding for international marketing is earmarked for RTO joint ventures with Tourism New Zealand and the private sector is fantastic news says Regional Tourism Organisations New Zealand (RTONZ) Chair, Don Gunn.

This opens up real opportunities for regions to market collaboratively offshore with other tourism partners, providing for greater economy of scale and effectiveness in the dollar spend.

It shows a commitment by Government to investment in the industry and the importance of the sector as a primary economic driver coming out of the challenging, recessionary times of late, said Mr Gunn.

In a tough global market, in order to retain New Zealand’s position as a top destination, this investment is vital. It is now up to Regional Tourism Organisations to support this opportunity by banding together more effectively off shore so we can sell the New Zealand regional story in the most effective way.

I applaud this Government for making good on its promise to deliver additional funding where it is needed, and know regional tourism will do its bit to ensure its money well spent.

ENDS

© Scoop Media