Kapiti LAunches Designer Ice Cream

Media release

19 November 2009

New Kapiti ice cream bars

New Zealand’s iconic Kapiti ice cream has long been renowned for its award winning ice cream flavours, but now the designer dessert is available in single serves for the discerning.

As well as the new single serve sticks, the luxury ice cream in one litre tubs is also available in new packaging, inspired by one of Air New Zealand Fashion Week’s rising stars.

Emerging New Zealand fashion designer Michelle Yvette has collaborated with the team at Kapiti Ice Cream to launch trio of single serve products – a chocolate dipped vanilla crème stick, a chocolate dipped boysenberry stick and a decadent chocolate cup.

“The team at Kapiti have put the same care and passion into ice cream as a designer would in creating a new range. It’s about combining colour, texture and flavours in a way that excites, inspires and stimulates our senses. Great design is about respecting what has gone before and being willing to break with traditions,” says Michelle.

Kapiti is an iconic New Zealand brand and its ice cream, both traditional and innovative flavours, are regularly heralded at the New Zealand Ice Cream Awards. Kapiti ice cream marketing manager Angelina Ashcroft says:

“Kapiti ice cream contains only the freshest and finest ingredients. The boysenberries that make our sauce are from the heart of Nelson, the Gingernut contains our favourite crushed biscuits and the Fig and Honey is infused with manuka honey from Cambridge.”

The popular take-home one litre tubs of Kapiti ice cream that have received the designer treatment include: Vanilla Bean, Triple Chocolate, Double Cream and Cookies, Fig and Honey, Gingernut and White Chocolate and Raspberry.

Kapiti ice cream was a proud sponsor of the opening night of The Department Store a new concept store in Takapuna that is the brainchild of Karen Walker, Stephen Marr and Dan Gosling.

Kapiti individual ice cream sticks and cups are available at petrol stations and dairies. Mini six-packs of the single serve products, and popular one litre tubs are available in leading supermarkets.

ENDS

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