3 News, Campbell & Nightline Win Key Demographic

3 News, Campbell Live And Nightline
All Win In Key 18-49 Demographic In January

3 News, Campbell Live and Nightline all had strong nationwide wins against competing shows in the all important 18-49 demographic in January, retaining the competitive lead they held in December.

3 News held its lead over ONE News nationally during the January period from December, ending the month in the 18-49 demographic with a 28.9% share, versus ONE News and their 25.4% share.

In the 18-49 Auckland Urban demographic, 3 News increased its share by 1.6% to 31.6, whereas ONE News ended the January period significantly lower at 16.2%, down 26.0%.

And in the key ONE News 25-54 Auckland Urban demographic, 3 News remains significantly ahead with an increase of 2.9% to 31.7, with ONE News lagging behind on 19.7%, down 21.5%.
Campbell Live also grew its ratings share in the key 18-49 demographics during January compared to December, with a healthy 7.1% increase to a 165% share. This is compared to Close Up’s negative -8.0%, down to 16.1%. In TV ONE’s key 25-54 Auckland Urban demographic, Campbell Live increased by 41.2% to a 16.8 share, leaving Close Up trailing with a 9.6% share, down by 30.4%.

Mark Jennings, TV3’s Director of News and Current Affairs comments, “Campbell Live kicked off the year with some superb coverage of the Auckland power crisis, a story which Close Up ignored until the next day. The show also gained exclusives with key players in the developing story involving Robin Brooke. Viewer feedback has been very strong and we continue to out-rate Close Up in our key demographic.”

Nightline also continued steady growth in all key demographics, easily winning the all important 18-49 demographic nationwide with a 22.7% share, up 7.6% month on month. Tonight lagged behind with a 16.3% share. Nightline also beat Tonight in its own target demographic of 25-54, ending January at a 23.1% share, up 5.5% - compared with Tonight’s 18.4% share.

Nightline’s win in the 18-49 demographic gives them a lead by an impressive 39% margin against Tonight. Nightline is also ahead by a margin of 26% in Tonight’s own demographic of 25-54.

Nightline
enjoyed strong growth in the 18-49 Metro, 18-49 Auckland Urban, 25-54 Metro, and 25-54 Auckland Urban demographics.

ENDS

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