Dell Celebrates Entrepreneurial Spirit

Dell Celebrates Entrepreneurial Spirit with New VostroTM Laptops
Vostro 3000 Series Offers World-Class Security, Services and Reliability to Help Small Businesses Succeed

AUCKLAND, NEW ZEALAND – MARCH 26, 2010 – Following the successful launch of the ultrathin and light Vostro V13, Dell is offering business customers even more choice with the stylish Vostro 3000 series – a range of new thin, lightweight and durable laptop computers. Featuring powerful processors, high-end graphics and built-in security, the Vostro 3000 series is designed for small businesses that require robust mobile computing solutions.

Today’s SMBs and entrepreneurs want notebooks that are powerful and attractive, and the new Vostro 3000 series was designed to meet and exceed both those needs. For the most demanding tasks, the Vostro 3000 series sports the latest powerful Intel® Core™ processor technology, including, the optional Core i7 Quad Core processor available on the Vostro 3700. For those that demand portability and productivity, the Vostro 3300 is one of the industry’s thinnest commercial 13” laptop with an integrated optical drive. For those that can’t afford to be chained to their desks, the 14” Vostro 3400 offers a full day of mobile productivity with up to 8 hours[i] of battery life with an optional 9-cell battery.

“To succeed, small businesses need simple, reliable and affordable technology solutions,” said Alex Gruzen, SVP, Consumer, Small and Medium Business, Dell, Inc. “These entrepreneurs want technology that makes them more productive and helps them compete, and the Vostro 3000 delivers in a package they will be proud to show off in the airport or the boardroom.”

“Dell continues to sharpen its focus on SMB customers with the new Vostro 3000 series,” said Ray Boggs, VP of SMB Research at IDC. “Small and mid-sized firms are returning to the PC market after a year in the recessionary wilderness, and they are ready for the kinds of capabilities, including Microsoft Windows 7, that will get them to the next level of productivity.”

“As the first PC brand designed exclusively for small businesses, over the last year, Dell has introduced several new Vostro laptops and desktops to serve their distinctive needs. Ranging from our recently announced, super dependable Vostro 230 or future-proof and powerful Vostro 430 desktops, or the ultra-thin Vostro V13 laptop, Vostro products are designed for small businesses helping them stretch their budget and protect their data, and come with dedicated small business services and support to keep a small businesses moving,” added Gruzen.

Worry-Free Business IT
All of the Vostro 3000 laptops have embedded webcam and microphone for collaboration through videoconferencing and high definition WLED screens, while the Vostro 3700 offers the option of up to 1GB of NVIDIA® GeForce® discrete graphics to help ensure one of the best visual experiences. With the optional HDMI port, users can even make high definition presentations to clients when required.

These new Vostro notebooks are also backed by optional Dell Prosupport service and support, a dedicated and specially trained small-business support team of experts, which is a key pain point for small businesses that typically have little or no IT support.

Durability is another feature more customers are demanding from their laptops. The Vostro 3000 series laptops sport durable hinges and are encased in aluminum for extra protection while away from the office. The Vostro 3000 notebooks also feature a suite of customisable service and support solutions to keep business data protected and business moving at an affordable price.

Vostro 3000 Series: At a Glance
• Stay in Touch: All Vostro 3000 series are default with integrated webcam and microphone[ii], users can make Internet calls, conduct video conferences and remotely exchange files to help increase productivity.
• Always Be Connected: Users can go wireless with a full range of connectivity options: 802.11g/n wireless LAN and Bluetooth.
• Memory to Spare: Run Windows® 7 effortlessly while performing everyday tasks quickly with support for up to 6GB[iii] of DDR3 SDRAM memory[iv].
• Protect Your Work: Keep your critical data under lock and key with optional finger print reader.
• “Set & Forget” Online Data Protection: Easy, secure and automated Dell DataSafe online backup protects and helps recover business-critical data.
• Coverage Now and Later: Users can extend their onsite next business day Limited Hardware Warranty[v] from 1-3 years to stay covered into the future.
• ProSupport to Simplify IT: Businesses can choose their own level of 24x7 IT support with optional Dell ProSupport™[vi]services.

Available in New Zealand from today, the stylish Vostro 3000 series has a starting price of NZ$1399, including an introductory offer of bundled 1 year Dell ProSupport and 15 months of Trend Micro security software.
Visit www.dell.co.nz /vostro for additional information.

ENDS

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