Symantec to Offer Partners New Opportunities

Symantec to Offer Partners New Opportunities for Growth
Programme Enhancements to Reward Partner Investment in Symantec Solutions and Services

AUCKLAND – Symantec Partner Engage 2010 –Symantec Corp. (NASDAQ: SYMC) today announced its channel strategy and vision at the inaugural Asia Pacific and Japan Symantec Partner Engage 2010 Conference in Sanya, China. The announcement includes planned enhancements to the Symantec Partner Program focused on helping partners differentiate their business, maximise sales opportunities and accelerate profitability. In 2010, Symantec will offer partners additional opportunities for growth and provide them with solutions to solve customers’ complex business issues. Under the enhanced programme, which will go into effect at the end of 2010, Symantec will put an increased focus on driving partner competence in key solutions areas and providing partners with more resources, tools, incentives and sales support.

“Asia Pacific and Japan is a growing and diverse market. We are committed to working with our partners to help them build strong businesses selling Symantec solutions and services and providing them with opportunities to differentiate themselves in the market,” said Bernard Kwok, Symantec’s senior vice president, Asia Pacific and Japan, in his keynote address to approximately 150 senior executives from Symantec’s partner community. “We look forward to strengthening collaborations with our partners this year to best serve our mutual customers.”

Differentiating with Specialisations
Symantec will be enhancing the Symantec Partner Program to put a greater emphasis on rewarding partner capabilities and competence. Specialisations, which recognise partners with a proven expertise in a particular area of business, will become the cornerstone of the Symantec Partner Program. Specialisations provide partners with the skills and expertise required to deliver differentiated services to their customers. Partners achieve specialisations by meeting certain requirements that will deepen their knowledge and proficiency in a solution family. In Asia Pacific and Japan, Symantec currently offers the following specialisations: Endpoint Management, SMB and Data Loss Prevention (DLP), with more to come in the near future.

The Symantec Partner Program will continue with the existing partner levels, which include Registered, Silver, Gold and Platinum. Within the enhanced programme, specialisations will become essential to attaining partner levels and revenue requirements will be removed.

“Our channel vision is to deepen the relationships with our partners and help them to identify new ways to accelerate growth. Symantec’s enhanced Partner Program based on specialisations will enable our partners to stay ahead through their investment in the development of skills and in-depth knowledge in particular competence areas,” said David Dzienciol, Symantec’s vice president for channel and SMB, Asia Pacific and Japan. “We will be delivering new tools and resources to help partners accelerate these growth opportunities.”

Maximising Opportunities with New Enablement Resources
As partners achieve specialisations and deepen their expertise in Symantec solutions, Symantec will provide partners with additional resources to help drive their businesses in alignment with the market opportunities that Symantec has identified. Symantec will provide increased channel enablement tools to help partners increase their revenue around Symantec solutions and deliver more value to their customers.

Accelerating Profitability with Tools and Incentives
To recognise partners’ investment and expertise, the Symantec Partner Program will provide exclusive benefits to specialised partners that will help increase their competitive advantage, improve recognition by customers and drive more revenue. Specialised partners will have greater access to Symantec sales and technical resources as well as financial incentives that will help reduce the sales cycle. In turn, Symantec can bring new customer solutions to market faster with support from qualified partners who have competencies in the respective solution family.

“Symantec's methodical approach to partner enablement and engagement will not only bolster the confidence of Imperium to continue investing in the business, but will also serve as a framework for the rapid expansion of Symantec's comprehensive portfolio of solutions in the market,” said Tony Tan, director, Imperium Solutions Pte Ltd, Singapore.

The Symantec Partner Program enhancements will go into effect in late 2010. While Symantec partners will have a transition period to begin the process of achieving specialisations that are relevant to their business, partners can begin to maximise the benefits of the new programme structure by achieving specialisations today.

ENDS

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