3 News Wins in Target Demographic of 18-49

3 News Wins in Target Demographic of 18-49 and Shows Substantial Growth in Auckland Market

3 News maintains its stronghold over the 18-49 demographic beating One News yet again with a 32.2% share compared to their 28%.

And owning the Auckland market, 3 News has surged ahead in the 18-49 Auckland Urban demographic, with a 15.2% rise in ratings to 33.6% compared to One News‘ 20.1% - down a staggering 26.0% compared to this time last year.

In the 18-39 Auckland Urban demographic 3 News saw the highest increase, ending the month of April on a 32.5% share, up 17.3% compared to the same time in 2009. One News also took its biggest knock in this demographic, down to a 15.4% share, 33.4% lower year-on-year.

3 News is also well head of One News in the demographic of 25-54 Auckland Urban. Up 4.6% to 32.2%, 3 News takes hold leaving One News trailing at 23.6%, down significantly by 22.5%.

Mark Jennings, Director of News and Current Affairs says the growth in Auckland is encouraging.

He comments: “While we don’t over focus on Auckland, the city has become a powerhouse for us. I think Aucklanders like their news to be straight to the point and not dressed up with unnecessary packaging. I think we have hit on a winning formula with our emphasis on breaking news and the direct style in which it is presented.”

ENDS

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