Online sales trainers thriving as retailers struggle

A Canterbury business that trains sales people online is thriving in an economic climate where retailers are recognising the value and importance of a highly skilled sales team.

RedSeed Limited was launched in Christchurch three years ago and now has some of New Zealand’s biggest companies on its books.

Managing Director Anya Anderson says a tough period for retail has seen the company land some important clients recently.

“They realise that their marketing dollar is only of value if their sales staff knows how to convert that traffic into sales,” she says.

“This pressure will increase later this year when the GST increase kicks in. People will become even fussier about what they buy and who they buy from. This is where a trained sales staff is vital.”

Anderson, a veteran sales trainer with more than 15 years experience, saw a gap in the market for such a business to overcome the geographical constraints of training large sales teams while also allowing them to measure the return on their investment.

“We’ve now got clients all over New Zealand including such names as Warehouse Stationery, the Royal New Zealand Navy and Hallensteins,” says Ms Anderson.

RedSeed offers training for retail staff and travelling sales people. It also offers modules in retail law.

The company is based in Christchurch and operates across New Zealand.

ENDS

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