Yellow Pencil for Yellow Treehouse

Yellow Pencil for Yellow Treehouse

Colenso BBDO and AIM Proximity have taken home a coveted Yellow Pencil – recognised the world over as a symbol of true creative achievement – at last night’s D&AD Awards in London for the Yellow Treehouse in the Branding category. It was one of 42 Yellow Pencils and five black pencils handed out by the judges.

“The agency is very proud of the international recognition this campaign has received and it doesn’t get any harder than D&AD,” says Colenso BBDO Managing Director Nick Garrett.

Nick Worthington, Executive Creative Director for Colenso BBDO and AIM Proximity, says Yellow Treehouse was brave work for a big brand. “I spent the first half of my career in London, I know how hard these guys are to win, so it’s a big deal for Yellow and us, we’re honoured.”

Colenso BBDO Creative Director Steve Cochran comments from London: “As a student I’d flick through D&AD annuals studying great print and television ads. Never would have dreamed that twenty years on I’d be here collecting a pencil for a restaurant in a tree. It’s pretty crazy.

“Over its 40 year history Colenso has won a lot of awards, so to be here to receive its first ever D&AD pencil is a real honour and one hell of a treat. This was one of the most collaborative projects I’ve ever worked on, and I look forward to getting back to share a pint with all those that had a hand in winning it.”

New Zealand’s only three nominations were from within the Clemenger Group . In addition to Yellow Treehouse by Colenso BBDO and AIM Proximity, nominations included Colenso BBDO’s NZ Book Council 'Going West' in the Animation category and one for Clemenger BBDO Wellington for Road Safety 'It's your call' in the Radio category.

The Yellow Pencil for Yellow Treehouse brings its awards tally to 40 local and national awards.

To view winners’ work visit D&AD here.

ENDS

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