Fatboy Perfect Putty from Tyson Kennedy

Media Release – For Immediate Release
Introducing…

FATBOY PERFECT PUTTY
A new hair product from Tyson Kennedy

The ultimate skinny boy of the New Zealand music scene has bulked up and is proud to be labelled FAT BOY!

Tyson Kennedy the lead singer of Steriogram, who become world famous in NZ with the singles ‘White Trash’ and ‘Walkie Talkie Man’, is now launching FATBOY PERFECT PUTTY. This foray in to hair-care is not a random act of follicle madness; Tyson has long been a leader in the NZ hair industry, picking up a L’Oreal Colour Trophy Award in 2000 and has been a finalist in New Zealand Hairdresser of the Year 2001.

Tyson now resides in the ‘Big Apple’, his skills are such that he was picked up by Cutler Salon in Soho, one of New York City’s most hallowed hair salons. While working full time at a salon, broadcasting a radio show and recording music would keep most people busy, Tyson decided to become a mad scientist and create a unique hair putty. At first this was just due to his desire for a hair product that had the strength to hold up his skyward ‘do’ while not leaving it a greasy mop.

So the beginnings of Fatboy had begun! “Using a couple of double boilers on my kitchen stove I started experimenting with my ingredients, over the next 18 months I studied countless chemistry blogs, sites and government and FDA regulation documents and I made over 1000 different samples till I was satisfied that I had made the perfect putty for my hair” Tyson Kennedy

Fatboy Perfect Putty is not the result of a marketing and corporate plan but the product of passion and good old kiwi ingenuity. Tyson states “Basically I wanted to see if it was possible to make my own custom hair putty from scratch, so I started researching what was in some of my favourite products”. “I then worked on finding out what the characteristics of each ingredient were using anything from natural cosmetic blogs to chemistry sites. I then made a list of ingredients that I wanted to play around with and then sourced them all from different suppliers around the world.”

Crafted with the professional stylist in mind and using the skill and feedback of many of New York’s top editorial stylists, Fatboy Perfect Putty meets the needs of the best in the business. The product has been embraced by New Yorkers, and until now has only been available in salons in NY/ Philly and back stage at NY fashion week.

Fatboy Perfect Putty goes on sale in salons nationwide in Mid-August 2010.

ENDS

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