Netsuite Expands Ecommerce Cloud Platform
Netsuite Expands Ecommerce Cloud Platform to Provide
Social Media and Search Engine
Marketing
SuiteCloud Brings Social
Media and Search Engine Marketing to NetSuite Ecommerce
Delivering Game-Changing Cloud Computing Business
Value
Sydney, 10 June 2010 —
NetSuite Inc. (NYSE: N), a leading vendor of cloud computing
business software suites, today
announced a new version of its Ecommerce cloud platform that
incorporates new social media and search engine marketing (SEM)
capabilities, functionality that is fast becoming critical
to the success and competitiveness of any Ecommerce
business. What makes these new features particularly unique
and powerful is NetSuite’s approach of tightly integrating
them with its leading end-to-end Ecommerce business
management suite, which brings together applications for
Ecommerce, customer relationship marketing (CRM) and financial / accounting.
The result is a powerful new Ecommerce platform that enables merchants to leverage information generated by social media and search engine marketing for their marketing and merchandising efforts. They can also, for the first time, reap the full benefits of cloud computing — powerful interactive online experience, real-time customer information, dramatically improved return on investment (ROI), cost reductions, IT savings and productivity gains. For more information about NetSuite's Ecommerce capabilities, please visit www.netsuite.com/ecommerce
NetSuite leads the industry, delivering an end-to-end Ecommerce solution to thousands of merchants seeking to run profitable, nimble and sustainable businesses. With the latest improvements to its integrated Ecommerce platform, NetSuite deepens its commitment to helping merchants thrive and succeed. Social media leads the way in this latest NetSuite platform release, pairing insights gleaned directly from customers with their complete product and purchase history data, making for the world's only truly actionable social commerce solution.
Advertisers looking to optimise their ROI from search engine marketing will be heartened by NetSuite's unique closed-loop approach to campaign management. New, scriptable checkout capabilities ensure that merchants can support a limitless range of custom processes as a purchase is committed. And because the new platform offers unparalleled open access to third-party developers, NetSuite can offer a peerless ecosystem of specialised sales, marketing, merchandising and payment capabilities.
Fully Actionable Social
Commerce
NetSuite is the only fully-integrated cloud
computing platform which can directly correlate content from
blogs, forums, product reviews, gift registries, and live
chat with complete customer activity and purchase history,
and tie that information directly to a complete CRM system
and product database. This makes NetSuite the world's only
actionable social commerce platform. Capabilities provided
by NetSuite partners such as PowerReviews, Fluid,
LivePerson, and MyRegistry enable companies to market, sell,
and support customers based not just on purchase history,
but the complete social trail left by that
customer.
Companies merchandise better when they understand thoroughly how their customers are responding to their purchases. For example, a customer's positive review of one product can be used to personalise the Ecommerce experience for that customer, leading to the recommendation of a similar product. The wisdom of the crowd can also be considered in aggregate. Merchants can analyse trends in forum, blog, and comment discussions about needs, wants, and preferences, and recalibrate marketing campaigns and inventory to match customer demand. NetSuite helps companies do more than stick a toe into social networking — it enables companies to take direct steps to profit from participating in the conversation.
Enhanced Search
Engine Marketing ROI
Search engine marketing is the
single most important Ecommerce expenditure, yet for most
businesses, it is also the most opaque. NetSuite, in
conjunction with development partners KENSHOO and myDIALS,
merges the art and science of search engine marketing in an
end-to-end solution that enhances ROI by providing complete
visibility into every step of the marketing process, and by
tailoring campaigns to tangible business
goals.
Closed-loop marketing and actual profitability measurements track true lifetime ROI of every marketing campaign. With NetSuite, each campaign is tied in real-time to the revenue generated and the cost of the goods sold, providing true profitability analysis. Campaigns are also tied to lifetime revenue, as each shopper’s purchase history is tracked seamlessly across all sales channels.
More dramatic is the introduction of goal-driven
search engine marketing campaigns. After defining targets,
such as visitor generation, revenue, or product sales, the
NetSuite Ecommerce platform, working with KENSHOO
technology, can automatically realign keywords and change
spending patterns in order to reach those goals. MyDIALS
provides direct feeds of Google AdWords campaign success to
the NetSuite dashboard, enabling managers and executives to
evaluate the profitability of campaigns in real
time.
Scriptable Checkout Removes
Barriers
Because NetSuite is both powerful
and easy to customise, workflow and business logic can be
carefully tailored to match back-office requirements and
customer experience goals. Nowhere is this more critical
than at checkout — the consummation of the transaction.
NetSuite's scriptable checkout enables merchants to define
rules and procedures to determine promotions, discounts,
inventory selection, complex global taxation rules, and
more. Shipments can be quickly allocated to the right
warehouse to meet cost or service considerations based on
each shopper's address or other key order
characteristics.
SuiteFlow, NetSuite’s integrated workflow management solution, empowers merchants to quickly create point-and-click rules-based workflows that automate, streamline, and improve common business processes, without pricey IT support. Merchants can automate their workflow based on business logic to trigger fraud reviews, speed up fulfillment processes, and set up purchasing rules.
For more information about NetSuite Inc.,
please visit www.netsuite.com.
NOTE: NetSuite and the NetSuite logo are registered service marks of NetSuite Inc.
ENDS