Carter To Wear First Rugby-Specific Predator Boot

Carter To Wear First Ever Rugby-Specific Coloured Predator Boot

Saturday 12 June 2010: Global sports brand adidas, is handing over the first rugby-specific coloured Predator boot to its global rugby ambassadors this weekend. The new silver boot is being launched globally and will be worn by Daniel Carter in the first All Blacks test in the Steinlager Series against Ireland today in New Plymouth.

“We’re very excited to see this new rugby colourway on the field against Ireland says Marine Dussere, adidas Global Sports Marketing Manager - Rugby. “Daniel Carter has always represented the brand so well both on and off the field, and it is great to be taking his specific requirements into consideration when designing new rugby boots.

“Not only is this Predator rugby boot top of the range in performance technology, but it will definitely stand out amongst the crowd from an aesthetic perspective too.

About the Predator rugby boot:

The primary technologies in the Predator rugby boot include Optifit; PowerSpine; Predator; Taurus leather and X-Traction studs which together make this boot the ultimate in fit, durability, wearability, comfort and control. All designed to maximise performance on the field.

Optifit is a combination of technologies and materials that work harmoniously to form the ultimate competition fit; providing premium ball contact and feel. Predator technology provides constant swerve performance in both wet and dry field conditions; Taurus leather is both weather proof, lightweight, high abrasion and has a natural look – enhancing not only performance but also style. PowerSpine has an amazing 7% more power than the patented Predator PowerSwerve which plays a huge factor in reducing injury risk in player’s Metatarsal area. Finally, X-Traction’s quick change stud system provides maximum pitch penetration with minimal stud pressure – allowing players to manoeuvre easily on the field without slipping, but also not getting stuck

For more information please visit adidas.com.

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