Ten Lions For Colenso BBDO At Cannes Festival

A Record Haul Of Ten Lions For Colenso BBDO At Cannes International Advertising Festival

Colenso BBDO has collected a record haul of ten Lions at the 2010 Cannes Lions International Advertising Festival, making it the most awarded New Zealand agency at Cannes. The final tally which included three Gold, four Silver and three Bronze Lions also meant it played a significant role in the BBDO network winning ‘Agency Network of the Year’ for the fourth year running.

Stand out campaigns that received multiple awards included the ‘Taste of Yellow Chocolate’ campaign for Yellow – which saw 28 year old Josh Winger create and launch a chocolate bar that tasted of Yellow using only businesses listed in the Yellow pages; the animated film for the NZ Book Council which brought to life Maurice Gee’s ‘Going West’ book to promote books and reading, and a campaign to launch TVNZ’s ‘The Pacific’ which involved a dogfight by WW2 aircraft over Auckland’s Mission Bay and the mailing of an original WW2 marine’s handwritten letter to households throughout New Zealand.

Managing Director of Colenso BBDO, Nick Garrett says: “The Colenso team are all absolutely thrilled and very proud of the result because it was a record for us and because we did well across a range of ideas in multiple categories. The level of competition gets higher and higher every year, so it is very rewarding to see our ideas and the other New Zealand work recognised by our international peers. We are particularly pleased with the Silver Lion for Yellow Chocolate in the Integrated Category because it is the toughest category of the lot.

“On top of this, we are chuffed for our BBDO colleagues from around the world because they have won the “Agency Network of the Year’ title again and we can feel very satisfied about Colenso’s role in that success.”

Colenso BBDO, Executive Creative Director, Nick Worthington comments: “A vintage year for New Zealand agencies and clients, the only problem with being so visible to the rest of the world is that they’ll want to nick our talent.”

Cannes is regarded as the most prestigious advertising festival in the world, and to win even one Lion is an achievement for any agency. Other New Zealand agencies that performed well included Special Group which won four Lions including a prestigious Grand Prix, DDB with five Lions, ALT Design with two, JWT with two, AIM Proximity with one and TBWA Whybin with one.

Colenso BBDO 2010 Lions:

‘Yellow Chocolate’ for Yellow pages:
Gold Media Lion
Silver Integrated Lion
Bronze Cyber Lion

‘Going West’ for NZ Book Council:
Two Gold Film Craft Lions

‘The Pacific’ for TVNZ:
Bronze Outdoor Lion
Bronze Media Lion
Amnesty International Ignore:
Silver Outdoor Lion

NZ Breast Cancer Foundation Blob:
Silver Outdoor Lion

Alzheimers NZ Eraser:
Silver Design Lion

Ends.

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